ASOS Marketplace, One Year On, Four Success Stories

LONDON, December 13, 2011 -

Established one year ago, ASOS Marketplace is a digital platform where boutiques, vintage collectors, individuals and designers can open virtual stores to sell fashion to the world.  Established or undiscovered, sellers are encouraged to photograph their much-loved items - old and new - street style, telling the stories behind them and passing them on for sale to other fashion enthusiasts. Below we share four success stories following twelve months of trading.

Sales are saving local shops

ASOS Marketplace is proving a lifeline for struggling local independent shops. Deborah Ellis from Madam Popoff Vintage, who owns a small vintage shop in Margate, explained, “Without additional sales from ASOS Marketplace, my physical shop definitely would not have survived the harsh financial climate of this year.” 

https://marketplace.asos.com/boutique/madam-popoff-vintage

The perfect ecommerce starter kit

Annie & the Mannequins owner Steph Cox describes ASOS Marketplace as the ‘perfect ecommerce starter kit’ explaining: “We had been uploading looks to ASOS‘s Fashion Finder, when the Marketplace team approached us about starting a boutique on the site for our vintage clothing line. It‘s helped us build our global customer base by providing a reputable (and fashionable) selling platform, brilliant media exposure, as well as constant support in building & promoting our brand.“

https://marketplace.asos.com/boutique/annie-and-the-mannequins

 A true fashion marketplace pays dividends

ASOS Marketplace sellers Alternative London have been astounded by the sales of their Christmas Jumper line since uploading it to ASOS Marketplace at the start of the festive season, making over £20,000 in 3 weeks. “We couldn‘t be happier with our start on ASOS Marketplace. Sales have far outstripped previous seasons on Amazon and eBay and the conversion rate is much higher; we think that‘s down to the ASOS customer being a true fashion customer.“

https://marketplace.asos.com/seller/alternativelondon/collection

A platform for establishing my business

ASOS Marketplace has also proven to be pivotal in unearthing new design talent, with one new menswear brand, Volklore, being scouted from the site to debut a spring collection on ASOS.

Volklore designer Sam Giles said, “The Marketplace team have helped us at every stage, and the site has been invaluable in getting our brand name known in the fashion world, and we‘re thrilled that our spring collection has been bought for ASOS as a result.“

https://marketplace.asos.com/boutique/volklore

About ASOS Marketplace

ASOS Marketplace is a digital platform Built as a fashion democracy created and controlled by users, all sellers, regardless of their size, are encouraged to photograph their much-loved items - old and new - street-style, telling the stories behind them and passing them on for sale to other fashion enthusiasts.

Daily topical blogs and weekly trend reports from the Marketplace team reinforce the uniquely editorial feel to a user-generated, content-driven e-tail environment. Marketplace leverages the existing two million active customers who are already part of the ASOS network, opening up a global reach to sellers. Sellers are given advice from ASOS’s expert team on how to display their items to maximise selling potential.

A 10% selling fee will apply to individuals for each item sold, with no listing fees or pricing menus. Boutique owners will pay £50 per month (which includes an Account Manager at ASOS, ability to customise their store front and premium listing on Marketplace) and a 15% fee on each sale.  Marketplace also has a substantial collection of vintage clothing, including vintage dresses, vintage t-shirts and also men’s t-shirts.

For additional information, imagery or access to our sellers, please contact Justin Padgett, justinp@asos.com / +44(0)20-7391-0353