2nd WORLD FORUM ON SUSTAINABILITY Reflects Leadership of Brazil in Energy MattersBy Forum Mundial De Sustentabilidade, PRNE
Monday, March 28, 2011
SAO PAULO, March 29, 2011 - Finding solutions to challenges involving economic, social and
environmental sustainability through business initiatives and raising
awareness of the public sector - this was the objective of the 2nd World
Forum on Sustainability, which from March 24th to 26th brought together 800
business leaders, government officials, politicians and environmentalists in
Manaus, Brazil. The event was produced by Seminars, a Brazilian company that
organizes business seminars, and promoted by LIDE (Brazil's Business
Leadership Group), with 750 member companies, representing 46% of Brazil's
The Forum was attended by former U.S. President, Bill Clinton; former
California Governor, Arnold Schwarzenegger; film director James Cameron;
president of the Virgin Group, Richard Branson; along with a diverse group of
specialists in the field.
Schwarzenegger proposed a dynamic approach, affirming that economic
growth and environmentalism can go hand in hand, and that it is necessary to
make the concept of sustainability more attractive to everyone. Along with
James Cameron, Schwarzenegger praised Brazil for its progress in the adoption
of renewable energy sources. Cameron emphasized the importance of Brazil in
environmental solutions. "Economic development and preservation are bound
together. One depends on the other."
The director of Sustainability and Urban Regeneration for the 2012 London
Olympics, Dan Epstein, spoke of his experience with the planning of the 2012
Olympic Games and said that he is willing to help Brazil with preparations
for the 2016 Olympics.
Virgin Group president Richard Branson, for his part, emphasized the
challenge of fighting global warming while working in an industry as
polluting as civil aviation. "We must invest in research on fuels that
pollute less, like Brazilian ethanol."
Adam Werbach cited examples of innovations implemented by companies.
According to Werbach, sustainable companies will have better performance in
coming years. This was also the opinion of Paul Hawken, who said that we must
invest in companies that help people.
On the last day, former U.S. President, Bill Clinton, ascribed a
leadership role to Brazil in matters related to the environment. For Clinton,
Brazil has positive characteristics that justify this leadership, such as the
world's largest tropical forest and the production of ethanol, which gives
the country security and world independence. "You produce more ethanol than
any other place in the world except the United States, but Brazil is more
efficient," he concluded.
Erica Valerio, +55-11-8093-7156, erica.valerio at cdn.com.br
Tags: Brazil, Forum Mundial De Sustentabilidade, March 29, Sao paulo