80% of Women Still Wear the Wrong Bra Size!

LONDON, November 3, 2010 - Studies have shown that a whopping 80% of women are still not wearing a
bra that fits them properly. Throughout her life, a women's body changes six
times on average due to factors such as dieting, pregnancy or for no apparent
reason! These body changes affect her bra size as well as her overall
clothing size so it's worth checking your vital statistics every couple of
years.

Having a well fitted bra is essential as it improves the way you look,
your posture and gives you confidence. People are usually shocked by how
wrong they had it before, for example someone who has been wearing a 36B for
all her adult life could actually be a 32E! The difference is that she will
find that the bras (www.becheeky.com/acatalog/Bras.html) won't ride up
at the back anymore or dig into her shoulders, not to mention creating a much
better look. The first step is to measure the band size which is underneath
the bust, around the ribcage, this produces your band size such as 34.
Secondly, right around the fullest part, over the nipples. It is the
difference between the band and this measurement that dictates the cup size
such as C or DD. Don't be tempted to follow the "old school" route of adding
4 or 5 inches to your back size. Thirdly, measure underneath your arms, above
the breasts and around the ribcage.

The final step is to input these measurements into the BeCheeky bra size
calculator at www.becheeky.com/how-to-measure-your-bra-size-i-30.html
(www.becheeky.com/how-to-measure-your-bra-size-i-30.html). Top tips
are to ensure that the tape measure is flat and straight across the back and,
although the third step is optional, it is highly recommended for accurate
results.

No access to a tape measure? Consider the following points to see if you
are guilty of any classic errors.

The back band of a bra should fit snugly against your back, you should be
able to get two fingers underneath the band but no more than this, it'll feel
tight to start with but you'll get used to it. Another thing to try is
lifting your arms up and if you're wearing the right size then the band will
not ride up and the underwiring will remain against the body. If you look at
the straps of the bra, they should lie parallel to each other or otherwise in
a slight V shape.

When it comes to the cup size, there are a number of tell tale signs that
it's a poorly fitted bra. You can tell if the bra size is too big if the cups
are baggy and not filled out. In order to tell correctly, try tightening the
strap to see if this eliminates the baggy issue where the strap meets the top
of the cup, if not, then it could be that the style is wrong for you. If you
want to check whether the bra is too small, check that the centre of the bra,
between the cups, is laying flat against your body, equally, the same applies
with the underwiring at the side of each breast; it should not dig into the
flesh but lie flat. Perhaps the best way of checking is to put on a tight t
shirt and look for any signs of bulge; the cardinal sin with cup sizes! This
can happen often with push up bras (
www.becheeky.com/push-bras-c-2_570.html).

Again, it's vital to reiterate that different bra styles suit different
people. Also, as many women have breasts that aren't the same size, it's
important to adjust each strap accordingly to tailor it to your body.

After all of our tips, there's no excuse to be wearing a poorly fitting
bra. Measure yourself today and help reduce the percentage!

Notes to Editors

BeCheeky was originally launched in 2005 and was intended to give help to
men when buying lingerie for their partners. We started out only selling a
range of sexy thongs but quickly moved on to include bras, knickers, corsets,
lingerie (www.becheeky.com/acatalog/Lingerie_at_BeCheeky.html) sets,
swimwear and now men's underwear too. One of the key factors that our buyer
looks for when choosing products to join the BeCheeky range, is
individuality, so looking for unique and unusual lingerie and swimwear. True
to our roots, you can still find buying guides on the website, giving hints
and tips about size guides, bra styles and what will fit any shape!

Find the buying guide for men at
www.becheeky.com/buying-guide-for-men-i-17.html (
www.becheeky.com/buying-guide-for-men-i-17.html) offering information
on sizing, styles and advice on what to choose.

For more information, contact Justine Wyness on +44(0)1202-545990, email
at justine at becheeky.com or write to the following address: Unit 20 Branksome Business Park, Bourne Valley Road, Poole, Dorset, BH12 1DW, United Kingdom