A Dress Sock That is Good for You?

Equmen(TM) brings the health benefits of compression technology to the humble sock

SYDNEY, April 20, 2010 - From the underwear brand that brought men the health-improving Core
Precision(TM) Undershirt, comes technical "health-wear" for the feet. The
developers at Equmen(TM) have found that daily compression products can
benefit men from top to toe, and are introducing Precision Socks: stylish,
health-improving socks designed to energise even the most lethargic of legs.

"Whether you are sitting at a desk all day, out on the golf course,
travelling or simply on the go, often times your feet will feel achy or even
swollen," says Equmen(TM) MD, Gavin Jones. "There is an easy solution:
compression socks. Wearing compression socks on a daily basis can help
increase blood flow, more evenly distribute muscle strain and help legs feel
less fatigued."

Sporting a classic look infused with benefits, Equmen(TM) Precision Socks
are cushioned support socks that incorporate the company's proprietary
Helix-Mapping(TM) System. The athletic-inspired technology wraps around the
arch for extra support while precision fit fabric applies therapeutic
pressure to help improve the flow of oxygen in the blood and remove toxins
from the muscles, thereby relieving fatigue and cramping. The sock also
channels air, wicks moisture and boasts a reinforced construction designed to
stay put.

Given research demonstrating the impact of compression socks on leg
health in long-haul flights, the Precision Socks are especially ideal for the
business traveler.

"In men's fashion, socks are a key accessory to any look," says
Equmen(TM) MD Gavin Jones. "We want to take it up a notch and make socks that
are not just about looking good, but feeling good. Sport socks are infused
with advanced performance technologies - Equmen(TM) makes such technologies
available to wear all the time, without ruining your style."

The Precision Socks are available now at www.equmen.com

    AT A GLANCE:
    - Prevents fatigue
    - Promotes circulation
    - Dissipates toxins
    - Targeted arch and ankle support
    - Controls temperature, moisture & odor

ABOUT EQUMEN: Equmen(TM) is a Sydney-based company specialising in
high-performance compression undergarments that leverage sport technology and
physiological insights to benefit men every day. Equmen(TM) products are sold
online at www.equmen.com and select department stores and specialty
retailers in the US, Canada, the UK, South Africa and in David Jones in
Australia.

    MEDIA CONTACT:
    Corie Chung
    Marketing Director
    +61-401759452
    corie@equmen.com

Corie Chung, Marketing Director for EQUMEN(TM) +61-401759452, corie at equmen.com