Air China Continues its Involvement in Tour de Qinghai LakeBy Air China, PRNE
Thursday, June 2, 2011
BEIJING, June 3, 2011 -
According to a deal struck between Air China and the organizing committee
of the 10th Tour de Qinghai Lake on June 3, Air China has been named the only
carrier for the event. Having sponsored the cycling gala for 10 years, Air
China has provided attractive fares and transportation for over 20 teams from
around the world and hundreds of cyclists and staff members. With its sense
of corporate citizenship and the will to serve communities, Air China has
left its deep imprint on the history of Tour de Qinghai Lake.
The partnership began in 2002 when Tour de Qinghai Lake had its first run
in the western province of Qinghai. In the past 9 years, Tour de Qinghai Lake
has evolved into one of the world's most recognized sports on plateau and
played an instrumental role in helping the economy of west China grow.
According to China Brand Value Research Center, Tour de Qinghai Lake boasts a
brand valued at RMB 1.36 billion. It affords an opportunity not only for the
province of Qinghai to showcase its nature, history and culture, but also for
Air China to publicize its brand image.
"Thanks should go to all walks of life, some companies in particular, for
their support," said Zhang Ning, an official of Qinghai provincial
government, at the signing ceremony. "It is that support that has made the
event what it is today. The agreement names Air China the only carrier for
the event. It reflects Air China's commitment to the national athletic brand
and the development of the west."
"The partnership between Air China and the event will provide a window on
the country," said Zhou Enyong, the marketing head of Air China. "We will
continue to look for more opportunities to work together and bring more
The 10th Tour de Qinghai Lake will be taking place from 1st to 10th of
July. It has been recognized by the International Cycling Union and is an
international cycling event with the highest elevation, alongside Tour de
France, Tour de Italy and Tour de Spain. Each year, it attracts over 100
cyclists in around 20 teams from the world over.
For more, head to the carrier's official website www.airchina.com.
Graham Norris, Ogilvy PR Worldwide, +86-10-8520-6688, graham.norris at ogilvy.com
Tags: Air China, Beijing, China, June 3