Alcatel-Lucent Fosters the Creation of New Business Models Between Service Providers, Developers and Content Providers to Accelerate Application Innovation
By Alcatel-lucent, PRNEWednesday, December 2, 2009
New Application Exposure Suite Simplifies Web 2.0 Application and Content Creation and Delivery; New Open API Service Provides Unique Development Environment
PARIS, December 3 - Alcatel-Lucent (Euronext Paris and NYSE: ALU) today unveiled a
host of capabilities to help service providers open their networks to
application developers and content providers in a secure and controlled way
to speed the creation of innovative Web 2.0 services for consumers and
enterprises. These capabilities - which include Alcatel-Lucent's Application
Exposure Suite, Open API Service, and a comprehensive set of transformation
services - support the company's application enablement vision, which is
focused on combining the trusted capabilities of service providers with the
speed and innovation of the Web to provide both consumers and business users
with richer experiences.
These capabilities provide access to key service information,
such as the location of subscribers, service preferences, billing
relationships and more, to make it easy for developers to create 'mash up'
applications that combine the functionality of service provider networks with
Web-based capabilities. They complement Alcatel-Lucent's High Leverage
Network(TM) architecture to help address the business, technical and
operational challenges faced by service providers, developers and enterprises
as they create, manage and market new applications.
"Alcatel-Lucent has found an elegant way to help service
providers and application and content providers benefit from the new model of
application development - merging network capabilities with the agility and
ingenuity of thousands of Web developers," said Elisabeth Rainge, Director
IDC. "The company's holistic end-to-end approach to application enablement
can help service providers to reassert their value proposition in the Web 2.0
value chain and beyond."
Application Exposure Suite
The launch of Alcatel-Lucent's Application Exposure Suite
allows service providers to make their assets in their networks available -
via a secure "exposure layer" - to application and content providers in a way
that can enrich Web-based services and new mash up capabilities. Service
providers can monetize their capabilities by allowing developers to easily
'grab' functionalities, such as billing, location or connection optimization,
to add to their applications.
The Suite provides service providers with key services across
their enablers, such as secure access to network assets, subscriber privacy,
protecting the network and the end-to-end visibility into the performance of
applications on their network in a way that helps them optimize end users'
experiences while ensuring the most efficient use of network resources. The
Suite is commercially deployed and also in advanced trials with a variety of
major service providers worldwide — companies engaged in creating innovative
service experiences in digital media, rich communication, advertising,
payment, customer engagement and more.
Open API Service
Alcatel-Lucent today also launched its Open API Service, which
brings developers and service providers together to support the rapid
creation and secure testing of new services. Providing managed and controlled
access to aggregated network capabilities through a Web portal
(developer.openapiservice.com), the Open API Service allows developers
to leverage enablers from multiple carriers in one place, thus eliminating
the need to establish individual relationships with carriers and providing
the cross carrier advantage of reaching a larger potential customer base.
Developers conveniently enter into one contractual agreement, and get access
to easy to use application programming interfaces (APIs) along with technical
support and a robust test environment.
For service providers, the Open API Service eliminates the
expense of registering, provisioning and supporting developers. At the same
time it helps foster new business models to increase and monetize network
traffic.
The Open API Service is rapidly gaining traction, especially
with mobile marketing and contact center application developers. Developer
companies, such as 1020 Placecast, 3Cinteractive, Agent511 and Gamma
Engineers, have extensively accessed its context information, specifically
location data, to create applications.
"The Open API Service enables us to easily incorporate network
capabilities into our applications," said Alex George, Managing Director of
Gamma Engineers, a leading contact center developer. "With these APIs we can
differentiate our applications and deliver improved customer service for our
enterprise customers."
Transformation Services
To support the transformation of service providers to open
business models, Alcatel-Lucent offers a comprehensive portfolio of
professional services in a multivendor environment, including systems
integration and innovative approaches for the management of complex networks
and service-layer operations. Alcatel-Lucent customers benefit from the
combination of a proven track record in transformation projects and a tight
network of partners as they "onboard" third party developers, applications
and content.
An example of an Alcatel-Lucent-led transformation services
project is its engagement with Nucleus Connect of Singapore where
Alcatel-Lucent is providing a turn-key BSS/OSS solution including software,
hardware and professional services, to support the customer's OpCo operations
and business models. Consisting of a scalable platform for content and
application onboarding, the solution will facilitate the bundling and rapid
introduction of new services via an on-line virtual mall. It will also
provide open interfaces and fully automated workflows via a
business-to-business (B2B) gateway to interact with the NetCo, Retail Service
Providers, and other qualified parties.
"We are helping service providers find new ways to fully
exploit their resources, including location, presence, preferences, address
book, Quality of Service and payment, by exposing such capabilities in a
managed and controlled way to a growing community of application developers
to create a whole new category of advanced Web 2.0 and multimedia services,"
said Kenneth Frank, president of Alcatel-Lucent Solutions and Marketing. "In
particular, the Open API Service eliminates the inconsistent policies,
practices, requirements and capabilities across multiple networks that make
application development a costly and lengthy process, while protecting the
integrity and reliability of the network."
For more information on the Alcatel-Lucent Application
Exposure Suite, please visit:
www.alcatel-lucent.com/application_exposure_suite
For more information on the Alcatel-Lucent Open API Service,
please visit: developer.openapiservice.com/
About the Alcatel-Lucent application enablement vision
Application enablement is an industry vision and network approach that
combines the trusted capabilities of network operators and the speed and
innovation of the web to provide end users and enterprises what they demand:
a richer and more trusted web 2.0 experience and beyond. A High Leverage
Network(TM) architecture delivers against this application enablement vision.
It is a fully converged, scalable, next-generation all-IP multiservice
infrastructure that leverages the latest innovations in broadband and optics
to transport and deliver traffic more reliably, efficiently, flexibly and at
the lowest cost. Through a strategic focus on application enablement,
Alcatel-Lucent is helping its customers create new value by exposing their
network capabilities in a managed and controlled way, facilitating new
business models and improving return on investment. For more information, go
to www.alcatel-lucent.com/application_enablement
About Alcatel-Lucent
Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted
partner of service providers, enterprises and governments worldwide,
providing solutions that to deliver voice, data and video communication
services to end-users. A leader in fixed, mobile and converged broadband
networking, IP technologies, applications and services, Alcatel-Lucent
leverages the unrivalled technical and scientific expertise of Bell Labs, one
of the largest innovation powerhouses in the communications industry. With
operations in more than 130 countries and the most experienced global
services organization in the industry, Alcatel-Lucent is a local partner with
a global reach. Alcatel-Lucent achieved revenues of Euro 16.98 billion in
2008 and is incorporated in France, with executive offices located in Paris.
For more information, visit Alcatel-Lucent on the Internet:
www.alcatel-lucent.com
Alcatel-Lucent Press Contacts: Peter Benedict, Tel: +33-(0)1-40-76-50-84, pbenedict at alcatel-lucent.com; Mark Hudson, Tel: +1-405-844-68-27, mfhudson at alcatel-Lucent.com. Alcatel-Lucent Investor Relations: RĂ©mi Thomas, Tel: +33(0)1-40-76-50-61, remi.thomas at alcatel-lucent.com; Tom Bevilacqua, Tel: +1-908-582-7998, bevilacqua at alcatel-lucent.com; Tony Lucido, Tel: +33-(0)1-40-76-49-80, alucido at alcatel-lucent.com; Don Sweeney, Tel: +1-908-582-6153, dsweeney at alcatel-lucent.com
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