Alcatel-Lucent Primary Research Shows That European Consumers and Businesses are Ready for LTE ApplicationsBy Alcatel-lucent, PRNE
Tuesday, October 19, 2010
Bell Labs Analysis Shows how LTE Applications can Drive New Revenue Opportunities for Services Providers
PARIS, October 20, 2010 - European telecommunications operators could increase consumer
revenues by as much as 10 percent, and enterprise revenues by nearly 30
percent as the adoption of LTE technology matures. That's the finding of an
extensive pan-European study by Alcatel-Lucent (Euronext Paris and NYSE: ALU)
that found strong support and demand for applications enabled by LTE (long
term evolution) mobile broadband networks. The study gauged the preferences
of more than 4,500 consumers and 950 enterprise respondents based in France,
Germany and the United Kingdom.
Using the results of the study, Alcatel-Lucent Bell Labs'
Network Planning, Performance & Economic Analysis business modeling team
confirmed that this interest in new LTE optimized applications could be
translated into a significant market opportunity and substantial revenue gain
for services providers. The results further concluded that the greatest
benefits could be gained by leveraging a market entry strategy based on
carefully packaged and priced applications.
Key facts from the survey:
Businesses & Enterprises
- Interest in signing-up for LTE service was found to be high
across all enterprise segments, and was especially high in medium- and
large-sized businesses. Findings from the survey indicate that more than
half of small-sized businesses, and more than three-quarters of
medium-sized and large-sized enterprises are interested in signing-up for
next generation wireless network access for their employees.
- The findings indicate that interest in accessing LTE service also
impacts customer loyalty. Again, a higher response rate was reported for
the medium-sized and large-sized enterprise respondents. More than half
of small-sized businesses, and over 70 percent of medium-sized companies,
and over 80 percent of large-sized enterprises report they would change
service providers in order to get LTE.
- Improved speed and quicker response time (improved interactivity)
were the top two attributes ranked for enhancing quality of experience,
across all enterprise segments. However, speed ranked highest for the
small-sized enterprises, while improved interactivity was most important
for medium- and large-sized enterprises.
The LTE-optimized applications covered in the study were
solidly received in the three European countries, especially by medium-sized
and large-sized enterprises. In addition to mobile cloud computing, the
surveyed enterprises also expressed a strong interest in signing up for
mobile collaboration and multi-party video conferencing.
- More than half of consumers surveyed are likely to sign up
for LTE, and 40 percent would switch network providers to gain access to
- The main perceived benefit for consumers was faster speeds.
- Live Messaging, Next Generation Music and Enhanced Mobile Video
with enhanced end-user experience in a next-generation network
environment were the top three consumer applications tested.
"Anticipation, new opportunities and excitement is building
among both businesses and consumers," said Ken Wirth, head of
Alcatel-Lucent's 4G LTE activities. "Our research results are a strong
endorsement that LTE-enabled applications will drive significant revenue
opportunities for service providers."
"Our analysis shows that with the right end-to-end
infrastructure, bundle offer and market approach, service providers can
capitalize on the pent up demand for mobile broadband services," said Rati
Thanawala, vice-president, Network Planning, Performance & Economic Analysis,
Bell Labs. "They could optimize revenues with a migration strategy focused
first on offering carefully chosen applications and pricing strategies
towards enterprises, and then with creative offers for consumers."
Having been selected so far by seven customers for commercial
deployments, including two of the world's largest service providers, and
being involved in more than 50 customer trials, Alcatel-Lucent has
established a clear leadership position in Long Term Evolution (LTE).
Our trial and contract awards span all regions of the globe.
More information about Alcatel-Lucent in LTE:
Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted
transformation partner of service providers, enterprises, strategic
industries such as defence, energy, healthcare, transportation, and
governments worldwide, providing solutions to deliver voice, data and video
communication services to end-users. A leader in fixed, mobile and converged
broadband networking, IP and optics technologies, applications and services,
Alcatel-Lucent leverages the unrivalled technical and scientific expertise of
Bell Labs, one of the largest innovation powerhouses in the communications
industry. With operations in more than 130 countries and the most experienced
global services organization in the industry, Alcatel-Lucent is a local
partner with a global reach. Alcatel-Lucent achieved revenues of Euro 15.2
billion in 2009 and is incorporated in France, with executive offices located
in Paris. For more information, visit Alcatel-Lucent on the Internet:
www.alcatel-lucent.com, read the latest posts on the Alcatel-Lucent
blog www.alcatel-lucent.com/blog and follow us on Twitter: .
Alcatel-Lucent Press Contacts: Peter Benedict, Tel: +33(0)1-40-76-50-84, peter.benedict at alcatel-lucent.com; Christine de Monfreid, Tel: +33(0)1-30-77-59-14, christine.de_monfreid at alcatel-lucent.com; Alcatel-Lucent Investor Relations: Frank Maccary, Tel: +33(0)1-40-76-12-11, frank.maccary at alcatel-lucent.com; Don Sweeney, Tel: +1-908-582-6153, dsweeney at alcatel-lucent.com; Tom Bevilacqua, Tel: +1-908-582-7998, thomas.bevilacqua at alcatel-lucent.com
Tags: Alcatel-Lucent, France, October 20, Paris