AmberFin Launches Global OEM Partner Program

LONDON - Components of Multi-Award Winning iCR Software Available on OEM Basis

AmberFin today announced the launch of its global OEM partner program
that makes a variety of individual components of its multi-award winning iCR
software available to third party vendors.

The move provides vendors of products such as asset management,
automation, video servers and editing systems with access to AmberFin’s
advanced technology for multi-format HD/SD ingest; automated Quality Control
(QC); metadata management; MXF interoperability; and VANC and audio handling.
By implementing AmberFin technology into their products, these vendors can
focus on their core business, without having to dedicate scarce resources to
these tasks.

“Enabling customers to transition successfully to file-based and HD
workflows requires every vendor to solve a variety of complex technical
challenges, whether or not these are directly relevant to their core
business,” said AmberFin’s CTO Bruce Devlin. “At AmberFin, our entire team is
focused on solving exactly these issues. Through this OEM program, all
industry vendors have access to dedicated expertise which goes beyond what
most companies have in-house.”

AmberFin’s technology enables OEM partners to provide their customers
with hassle-free multi-format interoperability, flexible operation and
outstanding image quality. This benefits customers by making their operations
more efficient and lowering their overall costs.

“There is strong industry demand for the technology within AmberFin’s iCR
software because it streamlines the migration to file-based operations,
enables multi-format interoperability and delivers dramatically enhanced
operational efficiencies,” said Jeremy Deaner, CEO of AmberFin. “Our OEM
program enables our partners to better respond to the changing needs of the
industry, while benefiting from and leveraging AmberFin’s technical
excellence and strong reputation for interoperability and image quality, and
offering this as part of their own solution.”

About AmberFin iCR

AmberFin’s iCR software delivers superior image quality for
HD/SD ingest, video conversion and transcoding through its multiple Emmy
award-winning image processing techniques. AmberFin’s leading integrated
quality control (QC), automation, asset management and tight integration with
industry standard storage also offers a unique path for content owners and
partners looking to reduce the costs associated with managing and
distributing media for multiple revenue-generating platforms.

AmberFin will be exhibiting on stand SU4323 at the NAB Show in Las Vegas
from April 20-23, 2009 and will be available to demonstrate iCR 4.5 and
illustrate how it plays a key role in the digitization and repurposing of
content for market-leading companies including Sony, NBA, Turner
Broadcasting, BT, Channel 4, RTM and Warner Brothers.

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film
and video content, from capture through to distribution, while increasing
revenues, reducing costs, saving time and eliminating incompatibility issues.
AmberFin iCR, with four-time Emmy-award winning technology, plays a key role
in turning the content that owners have into the content their customers
want. As an open standard, future proof platform that digitizes and
transforms new and archived content, AmberFin iCR delivers the best quality
pictures at smaller file sizes across multiple delivery platforms, including
the Internet, VoD, TV, mobile and other small screen devices. AmberFin
already has 100s of iCR systems in the field, and is trusted by some of the
world’s most prestigious companies including Sony, NBA, Turner Broadcasting,
BT, Channel 4, RTM and Warner Brothers, managing the digitization and
repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in
Basingstoke, UK. More information is available at: www.amberfin.com

AmberFin media contacts:

Jaime Tero
GBC for AmberFin
+1-415-989-9803
jaimet@gbc-usa.com

Kirstyn Langford (UK)
Hotwire for AmberFin
+44(0)207-608-2500
amberfin@hotwirepr.com

Source: AmberFin

AmberFin media contacts: Jaime Tero, GBC for AmberFin, +1-415-989-9803, jaimet at gbc-usa.com; Kirstyn Langford (UK), Hotwire for AmberFin, +44(0)207-608-2500, amberfin at hotwirepr.com