American Apparel Launches Made in USA Jeans

By American Apparel, PRNE
Monday, April 4, 2011

LOS ANGELES, April 5, 2011 - American Apparel, the vertically integrated clothing manufacturer based
in downtown Los Angeles, is announcing the launch of its first line of jeans.
Inspired by classic American jeans, the company's Made in USA jeans bring an
important philosophy and approach back to the denim market.


"Jeans are an iconic, essential part of the modern wardrobe, just like
the t-shirt. No one does basics like American Apparel. We've mastered the
basic t-shirt, now we're getting excited about jeans," said Dov Charney, CEO
and founder of American Apparel.

The first styles in the American Apparel Jeans line will be constructed
of a 14 ounce denim made of 100% cotton. The fabric is thick, original, and
designed to be broken in and worn for years. This new product category is
being launched by American Apparel's newly appointed Director of Denim,
Georges Atlan. A respected industry veteran, Atlan launched Guess Jeans with
Georges Marciano back in 1980, and has over 30 years of product development,
factory management, and running his own businesses. Considered one of the
most experienced and accomplished denim experts in the manufacturing world,
Mr. Atlan trained American Apparel's sewing and dyehouse operations to
produce this new line of products — a process that uses more than 40 fair
wage workers to make a single pair of jeans.

"I've worked in the denim industry for more than three decades,
developing for Guess, Calvin Klein, Seven, Hudson, bebe and others, but this
was an opportunity to make truly American, truly fresh jeans for the first
time. I know people are going to be happy with the fit and they are going to
love the way their bodies look in this product. There is no other factory in
the U.S. like the American Apparel factory, and there are no limits to what
we can achieve in the category of denim. These are an exciting set of jeans
to start with, and they are only the beginning," said Atlan.

The jeans are available in standard sizing, in a full size run in two
washes. They can be found online and in American Apparel stores now. The
launch will begin with a high-waist, tapered leg blue jean for women, and a
high-waist, cuffed jean short for women. The company has plans for additional
washes and more styles, including a men's heavy-weight denim jean. The jeans
can be seen in high-resolution at

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor,
and retailer of branded fashion basic apparel based in downtown Los Angeles,
. As of December 31, 2010, American Apparel employed approximately
11,300 people and operated 273 retail stores in 20 countries, including the
United States
, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria,
Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland,
Israel, Australia, Japan, South Korea, and China. American Apparel also
operates a leading wholesale business that supplies high quality t-shirts and
other casual wear to distributors and screen printers. In addition to its
retail stores and wholesale operations, American Apparel operates an online
retail e-commerce website at

About Georges Atlan

Through his career, Mr. Atlan has produced more than 20 million pairs of
jeans. Born in the garment district of Lyon, France, Georges spent his youth
in the denim world, first as a salesman in his teens, and then as a sewer and
pattern maker in French denim workrooms. In 1980, Atlan came to the United
where he collaborated with Georges Marciano to develop and launch the
legendary Guess Jeans brand. Atlan's workroom became the go-to source for
denim development and production for such brands as Seven, Rock & Republic,
Joe's Jeans, Antik Jeans, Levi's, Calvin Klein, Abercrombie & Fitch,
Federated, Express and bebe. He joined American Apparel in early 2011.

Marsha Brady, American Apparel, +1-213-488-0226

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