“And the Winner is…” - Laminate Edition 1

COESFELD, Germany - Parador’s Designer Collection Receives the “Red Dot Award: Product
Design 2009″

Parador has once more produced an excellent “best practice example” of
the design success factor. On 16th March 2009, Laminate Edition 1, for which
six top international designers and architects each designed two floor
decors, won the sought-after “red dot award: product design 2009.”

The “red dot award” awarded by the North Rhine Westphalia Design Centre
in Essen since 1992, enjoys worldwide acclaim as an acknowledged design
prize. Among the 3,231 innovations submitted in the “Product Design” category
by about 1,400 companies from 49 countries, Parador’s Laminate Edition 1
designer collection convinced an internationally renowned panel of experts
who met with the promoter in Essen to judge the products. Like all the
products submitted, the Laminate Edition 1 collection, which is manufactured
by digital printing and has 12 individual floor patterns, was subjected to a
series of strict evaluation criteria that is constantly adapted to the latest
knowledge of form, technical, manufacturing-specific, social, economic and
ecological requirements. Is the product as a whole new or does it add a new,
desirable quality to what already exists? This designer collection launched
in international markets in January 2009 was able to convince the
international jury on questions like this on the level of innovation and also
on functionality, quality of form, the symbolic and emotional content and
quality of self certification. Parador assesses its successful participation
as the winner of the “red dot design award” as an opportunity to expand its
prominent position as a top performer in international competition and at
the same time as recognition of its own innovation strategy that recombines
design skills and new technological developments again and again.

Find pictures on Laminate Edition 1 at:

www.parador.de/produkte/edition/edition-1.html

Contact:

Parador GmbH & Co.KG
Gaby Wenning
Public Relations
Millenkamp 7-8
D- 48653 Coesfeld
gaby.wenning@parador.de
+49(0)2541-736-324

Parador GmbH & Co.KG
Ulrike Feierabend-Hoffmeier
Head of Marketing
Millenkamp 7-8
48653 Coesfeld
ulrike.feierabend-hoffmeier@parador.de
+49(0)2541-736-145

Source: Parador GmbH & Co. KG

Contact: Parador GmbH & Co.KG, Gaby Wenning, Public Relations, Millenkamp 7-8, D- 48653 Coesfeld, gaby.wenning at parador.de, +49-(0)2541-736-324. Parador GmbH & Co.KG, Ulrike Feierabend-Hoffmeier, Head of Marketing, Millenkamp 7-8, 48653 Coesfeld, ulrike.feierabend-hoffmeier at parador.de, +49-(0)-2541-736-145