Announcing the Winners of the 1st Spanish Young Marketers Competition 2011!

MADRID, June 2, 2011 -

- Sponsored Exclusively by Ketchum Pleon

- Jordi Guitart From Danone and Mariana Treviño From IKEA Will Represent
Spain at the 2011 INTERNATIONAL YOUNG LIONS MARKETERS, Scheduled to be Held
in France During the 2011 CANNES LIONS FESTIVAL

The winners of the 1st Spanish Young Marketers Competition 2011,
organised and sponsored exclusively by Ketchum PLEON, have been announced.
Jordi Guitart Clermont, Jr. Brand Manager for Actimel at Danone, and Mariana
Treviño Sánchez, External Communications Assistant at Ikea Marketing
Department, have been chosen to represent Spain at the prestigious 2011
International Cannes Young Lions Marketers, which will also by sponsored
officially and exclusively by Ketchum at an international level.

Through a wide-ranging and popular competition nationwide,
which kicked off on 6 April and is hosted at elblogdeketchum.com/ on a
microsite (designed by Mobile One2One, a collaborator on the initiative in
Spain), the jury of professionals from the sector has reviewed all of the
entries and made its deliberations, combining a personal voting system and a
face-to-face meeting to enable shortlisted contestants to share their views.
The jury was formed by Beatriz Faustino (McDonald's), Félix Muñox (Coca-Cola
Iberia), Ana D'Anglade, (P&G Iberia), Almudena Román (ING Direct), Santiago
Mier (Danone), Reyes Justribó (Nokia), Eva Álvarez (Contrapunto BBDO),
Gonzalo Brujó (Interbrand), Ángel Riesgo (DDB), and Teresa García y Tony Noel
(Ketchum Pleon).

According to Teresa García Cisneros, CEO at Ketchum Pleon
Spain, "It has been very interesting reviewing the work submitted. The briefs
were of a very high standard and we are confident that Spain will perform
very well at Cannes thanks to the efforts of Mariana and Jordi."

Information about the 2011 Young Lions Marketers in Cannes (22-25 June
2011) including the views and experiences of the Spanish representatives
during the festival will be posted at elblogdeketchum.com/

Jordi Guitart Clermont, Jr. Brand Manager at Actimel (Danone) and
Mariana Treviño Sánchez, External Communications Assistant at the IKEA
Marketing Department, winners of the 2011 Spanish Young Marketers
Competition.

About KETCHUM PLEON

Established in 1989, Ketchum Pleon is one of the leading
public relations agencies in Spain. The agency works with international
companies and institutions operating in Spain and with Spanish companies in
foreign markets, such as Procter & Gamble, Ecovidrio, Philips, Kodak, Kraft,
McDonald's, IKEA, ING Direct, Nokia, Yoigo, Almirall and Abbott.

In 2009, Ketchum Pleon celebrated its 20th anniversary in the
Spanish market, over these two decades it has acquired wide-ranging
experience in brand marketing, technology, corporate communications,
healthcare and public affairs, as well as pioneering the creation of
editorial and digital services, spokesperson training and special events
among others.

At the end of 2009, Ketchum and Pleon, Europe's largest
strategic communications consultancy, officially combined operations to
create one of the largest, most geographically diverse communications
consultancies in the world, and by far the largest communications consultancy
in Europe, Ketchum Pleon. The combined consultancy has more than 2,000
employees and operates in more than 65 countries with over 100 owned and
affiliated offices worldwide.

For more information: Silvia Murias / Rosa Fernández, Elisa Lipperheide, Ketchum Pleon, +91-788-32-00 , Silvia.murias at ketchumpleon.com, Rosa.fernandez at ketchumpleon.com, Elisa.lipperheide at ketchumpleon.com; Beatriz Chapaprieta, Grupo Consultores, +91-702-11-13, bchapaprieta at grupoconsultores.com