Are you Being Served? Students Demand ‘Value for Money’ from Degree: UK Universities to Prove their Worth in the Higher Education Market

By Logicalis Uk, PRNE
Wednesday, September 14, 2011

SLOUGH, England, September 15, 2011 -

Influenced by a stagnant economy, high inflation, fewer job prospects and rising student fees, a survey of 1000 13 to 17 year-olds reveals a next-generation of undergraduate consumers for whom a university’s ‘value for money’ will increasingly impact their choices in higher education.

Universities will need to compete harder for students’ affections, whose evaluation criteria will no longer focus on course subject or pubs and clubs ratio alone, but rather post-graduate employability and flexible initiatives that maximise the opportunity to study but minimise the costs associated.

Key findings from the survey of 13 to 17 year-olds, which was commissioned by international IT solutions provider, Logicalis, and conducted during summer 2011, reveal that:

  • 65% believe they won’t get value for money from higher education
  • 50% are prepared to forgo the social aspects of university to study from home
  • 75% are more likely to complain on receiving poor service at university if they’re paying higher fees
  • 75% want shorter, ‘quick-time’ degrees to help reduce the total cost of studying.

Unsurprisingly, 83% thought that fees should remain below £3,000 a year.

Chris Gabriel, head of solutions at Logicalis, comments: “Every year tens of thousands of students set about proving their worth to gain hard-fought University places. Our survey of 1,000 13 to 17 year-olds shows it’s now high-time that Universities prove their worth.

“The introduction of higher fees has made the university experience more akin to a business service, with students in the driving seat. Universities will need to compete for the brightest students - and the fees, league table results and revenue that come with them.

“Those establishments that understand and embrace changing student priorities - career over fun - must get the processes in place to meet the expectations of a cost-conscious student generation. Distance learning, shorter degrees, enhanced learning resources and social channels for greater interaction with expert lecturers, as well as demonstrable statistics of alumni employment, will all help universities stay ahead of the competition.”

David Swayne, services director at Logicalis UK, added: “The impact of fees has created a future generation of ‘consumer students’, who look dispassionately at the pros and cons of attending University.  Universities have to make sure that they adapt to this new environment and support both attending and remote or fast-track students, the latter we predict will become a significant sector of society in the future.”

About Logicalis

Logicalis is an international provider of integrated information and communications technology (ICT) solutions and services founded on a superior breadth of knowledge and expertise in communications & collaboration; data centre; and professional and managed services.

Logicalis Group employs over 1,900 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex ICT infrastructures to meet the needs of over 5,000 corporate and public sector customers.  To achieve this, Logicalis maintains strong partnerships with technology leaders such as Cisco, HP, IBM and Microsoft.

The Logicalis Group has annualised revenues of $1 billion, from operations in the UK, US, Germany, South America and Asia Pacific, and is fast establishing itself as one of the leading IT and Communications solution integrators, specialising in the areas of advanced technologies and services.

The Logicalis Group is a division of Datatec Limited, a $3.7 billion revenue business listed on the Johannesburg and London AIM Stock Exchanges. For more information, visit

For further information please contact:
Sarah Chidgey/Jennifer Manning
Cohesive Communications
T: +44(0)1291-626200


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