Arena Flowers Enables Sending Virtual Flowers via Twitter for Free

LONDON, February 22, 2010 - Arena Flowers (www.arenaflowers.com/), one of the UK's leading
online flower delivery companies has launched a free messaging and virtual
flower sending service, Flowers & Fun (www.flowersfun.co.uk/). This
fun messaging service allows people to send messages and flowers to one
another for birthdays, congratulations and other occasions. The service
integrates with Twitter, detects mentions of Birthdays and other important
occasions in twitter and sends a friendly online message card with flowers.

Arena Flowers have always embraced new technology. Their Twitter account,
(twitter.com/arenaflowers) is highly followed and Arena Flowers
Managing Director, Will Wynne, is often asked to comment on best practice for
corporate tweeting. Arena Flowers were one of the first companies to create a
Facebook application, Flowers & Fun for Facebook (
www.arenaflowers.com/blog/2007/07/27/send-free-flowers-on-facebook
-flowers-fun/), in July 2007. Arena Flowers has a popular corporate blog
(www.arenaflowers.com/blog) contributed to by the florists, customer
services, marketing and technical teams. They also incorporate use of
technology into the shopping experience on the site allowing uploaded photos
to be sent with flowers, a calendar service and SMS delivery messages.

Arena Flowers is pleased to announce this new addition to its portfolio
of fun tools and gadgets. It presents a fun alternative to sending real
Birthday flowers (
www.arenaflowers.com/flowers/occasion/birthday_flowers) or Mother's
Day flowers (www.arenaflowers.com/flowers/mothers-day-flowers)for
those on a tight budget. "We enjoy being part of social media networks and we
think with Flowers & Fun (www.flowersfun.co.uk/) we have added a bit
of our Arena fun to the networks. Flowers & Fun fits well with our history of
leveraging the web's capabilities to offer something a bit different and
innovative and that will make people smile," comments Will Wynne, "A key for
us is to do this in a friendly and non invasive way, we have put in place
numerous checks and filters to make sure we won't spam anyone and it's very
easy to permanently opt out of the automated Twitter messages. The
community's reaction so far has been excellent."

Launched in 2006, Arena Flowers delivers flowers (
www.arenaflowers.com/) in London and nationwide. The Arena Group also
has local websites offering flower delivery throughout Germany, Arena Blumen
(www.arenablumen.de/); France, Arena Fleurs (
www.arenafleurs.fr/); Holland, Arena Bloemen (
www.arenabloemen.nl/); and Belgium, Arena Bloemen
www.arenabloemen.be/), plus a complete international flower delivery
(www.arenaflowers.com/international_flowers) service. Arena Flowers
has been announced as one of Smarta100 2010 (www.smarta.com/smarta100)
, an award that celebrates exciting and innovative new businesses. This award
was granted as a result of innovative marketing techniques, partnerships and
running branded websites for charities.

Address: Arena Flowers, Unit 5, Concord Business Park, Concord Road,
London, W3 0TJ, Phone: +44(0)800-350-581, Fax: +44(0)208-896-8695,
email: customer@arenaflowers.com

Contact Details: Address: Arena Flowers, Unit 5, Concord Business Park, Concord Road, London, W3 0TJ, Phone: +44(0)800-350-581, Fax: +44(0)208-896-8695, email: customer at arenaflowers.com; Pascale Perry, Head of Marketing, pascale at arenaflowers.com +44(0)208-896-5790