ASOS Launches Free iPad Magazine App

LONDON, August 5, 2011 -

ASOS expands its publishing efforts onto the iPad platform, seamlessly integrating editorial, entertainment and shopping

ASOS, the UK’s largest independent online fashion and beauty retailer, announces the launch of its first iPad application giving free access to the ASOS magazine globally?scheduled for Friday 05^th August, 2011.

Coinciding with the re-designed September issue of ASOS magazine, the app offers free access to the publication’s editorial content, enabling the reader full shopping capability, 360-degree product views and exclusive rich media content like behind-the-scenes video and music.

Developed in-house, the app offers seamless integration of free editorial, entertainment and shopping and will be marketed through all ASOS channels to its global customer base of 15 million users.

“This is not just a version of the print edition, or web content, but refreshingly it delivers unique and compelling tablet-based experiences all of its own and is free to download. We‘re also working on additional mobile developments in the next few months, resulting in Android and PlayBook versions in time for the Christmas market and menswear focused tip-ons. ASOS is opening its doors to global brands to benefit from the same seamless experience.“ Nick Robertson, CEO, ASOS

“Our September issue redesign offers a new look and feel that‘s in-sync with ASOS.com and all its channels. We have downsized slightly and now include collectable art posters and inserts, including regular newspaper-style pullouts dedicated to menswear. Inside, there‘s more style advice from ASOS, bloggers, writers, musicians, new faces and real girls than ever before, and we continue to champion new talent by featuring up and coming stars such as Florrie, Mickey Sumner, Jazmine Rocks and many more.“ Melissa Dick, Head of Editorial, ASOS

EDITORS NOTES:

• ASOS.com, the UK’s largest independent online fashion and beauty retailer, aimed primarily at fashion forward 16-34 year olds, and attracts over 15 million unique visitors a month, is launching their first iPad application giving FREE access to ASOS’ hugely popular ASOS magazine content
• Content delivered monthly ? the same frequency as the ASOS magazine ?  straight to your iPad, provided by ASOS editorial and retail teams and highly regarded industry contributors
• Completely free to download
• Will include both fashion and beauty editorial content
• The new ASOS magazine iPad application will be available for users to download FREE from the Apple Store on iTunes from Monday, 1^st August, 2011

About ASOS

Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK’s largest independent online fashion and beauty retailer, offering over 40,000 branded and own label product lines across womenswear - including dresses, shoes, lingerie and beauty - and menswear, including jeans, shoes and t-shirts. 1,500 - 2,000 new product lines are being introduced each week. Aimed primarily at fashion forward 16 - 34 year olds, ASOS.com attracts over 11 million unique visitors a month and as of 31st December 2010 had 4.8 million registered users and 1.9 million active customers. ASOS recently launched standalone websites in the US, France and Germany and delivers to 197 countries.

For additional information please contact Justin Padgett

justinp@assos.com | +44(0)20-7391-0353

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