ASOS Marketplace Goes Global, Reports Top Seller Passing £50,000 in Sales

LONDON, July 1, 2011 -

On the back of two Handbag.com awards for Best Vintage Site and
Best New Fashion Site, ASOS
Marketplace announces plans to grow their digital platform to
include sellers from around the globe, extending from the current
business model featuring UK based boutiques and individual sellers
only.

Since opening its digital doors six months ago, the virtual
marketplace continues to grow exponentially, maintaining a
trajectory which has seen new sellers and consumers using and
transacting on the site on a weekly basis; with the top-selling
boutique having turned over £50,000 in sales and the top-selling
individual seller having passed the £10,000 mark.

Such growth has been nurtured by href="www.asos.com/">ASOS E-commerce Director, James
Hart, who says, “Our new Marketplace platform has so far
exceeded all of our expectations. That fact the site is open to
anyone and remains so fashion credible is a testament to our
sellers’ passion, product and photography skills, as well as the
ASOS Marketplace team, who work closely with all sellers to build
their stores. What I love is that there is substance behind the
style too; many sellers are making thousands of pounds every month,
even at this early stage.  With increased functionality and a
global launch in a couple of months, I feel this is still just the
beginning for Marketplace.”

Showcasing over 150 boutiques and 12,000 live street-style
listings, the highest performers are reaping the benefits of a vast
global audience of over two million active users and in some cases
are failing to meet consumer demand.

Having recently added dedicated space for Boutique blogs and a
Twitter-style Fashion Feed for sellers to update their followers
with new listings and blog posts, the site will launch on the
localised websites in the United States, France and Germany this
summer and open up the Marketplace to allow anyone from anywhere in
the world to sell. Currently 50% of Marketplace traffic is from
outside the UK, yet only those from the UK can sell. This launch
will also bring a raft of new features, notably ‘Make Me an Offer’,
a mechanism for buyers to bid for items.

EDITORS NOTES:

ASOS Marketplace

ASOS Marketplace is
a digital platform where href="https://marketplace.asos.com/boutiques">boutiques, href="https://marketplace.asos.com/boutiques/vintage">vintage
collectors, href="https://marketplace.asos.com/boutiques/independent-label">individuals
and designers - established or undiscovered - can open virtual
stores to sell fashion to the world. Built as a fashion democracy
created and controlled by users, all sellers, regardless of their
size, are encouraged to photograph their much-loved items - old and
new - street-style, telling the stories behind them and passing
them on for sale to other fashion enthusiasts.

Daily topical blogs and weekly trend reports from the
Marketplace team reinforce the uniquely editorial feel to a
user-generated, content-driven e-tail environment. Marketplace
leverages the existing two million active customers who are already
part of the ASOS network, opening up a global reach to sellers.
Sellers are given advice from ASOS’s expert team on how to display
their items to maximise selling potential.

A 10% selling fee will apply to individuals for each item sold,
with no listing fees or pricing menus. Boutique owners will pay £50
per month (which includes an Account Manager at ASOS, ability to
customise their store front and premium listing on Marketplace) and
a 15% fee on each sale.  

ASOS

Established in June 2000 and admitted to AIM in October 2001, href="www.asos.com/">ASOS.com is the UK’s largest
independent online fashion and beauty retailer, offering over
40,000 branded and own label product lines across womenswear -
including href="www.asos.com/Women/Dresses/Cat/pgecategory.aspx?cid=8799">
dresses, href="www.asos.com/Women/Shoes/Cat/pgecategory.aspx?cid=4172">
shoes, href="www.asos.com/Women/Lingerie-Nightwear/Cat/pgecategory.aspx?cid=6046">
lingerie and href="www.asos.com/Women/Jeans/Cat/pgecategory.aspx?cid=3630">
jeans- and menswear, including href="www.asos.com/Men/Jeans/Cat/pgecategory.aspx?cid=4208">jeans,
href="www.asos.com/Men/Shoes/Trainers/Cat/pgecategory.aspx?cid=5775">
trainers, href="www.asos.com/Men/T-Shirts-Vests/Cat/pgecategory.aspx?cid=7616">
t-shirts, and href="www.asos.com/Men/Suits-Tailoring/Cat/pgecategory.aspx?cid=5678">
suits. 1,500 - 2,000 new product lines are being introduced
each week. Aimed primarily at fashion forward 16 - 34 year olds,
ASOS.com attracts over 11 million unique visitors a month and as at
31^st December 2010 had 4.8 million registered users and
1.9 million active customers.

For additional information or images, please contact Justin
Padgett: justinp@asos.com /
+44(0)20-7391-0353

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