Novelis Invests $15.8 Million to Expand Aluminum Recycling in Italy

By Novelis Inc., PRNE
Wednesday, June 29, 2011

ATLANTA and MILAN, June 30, 2011 -

- Increased
Capability underscores Commitment to Aggressive Sustainability

Novelis Inc., the world’s largest producer of rolled aluminum
and a global leader in aluminum recycling, today announced the
investment of $15.8 million in the construction of a new continuous
casting line at its production facility in Pieve Emanuele, Italy.
 The new line will recycle painted scrap aluminum into the
metal needed to produce rolled aluminum sheet.  

(Logo:   href="">

Today’s announcement follows the company’s stated commitment in
May to increase the amount of recycled metal it uses in its rolling
operations around the world from 34 percent today to 80 percent by
2020. Novelis is leading the aluminum industry in sustainably
reducing the embedded carbon footprint of its operations and of its
customers’ products through increased recycling.

“This is one step towards Novelis reaching our ambitious global
recycling target,” said Tadeu Nardocci, president of Novelis Europe
and senior vice president of Novelis Inc.  ”It also makes
sound business sense to install a fifth continuous caster at our
Pieve plant so that we can better meet the demands for material
across our European operations.”

“This is good news for the environment, for Novelis and for our
Italian employees,” added Emilio Braghi, general manager, Litho and
Painted Value Stream, Novelis Europe.  ”Indeed, the decision
announced today will see the largest single investment in our
Italian facilities in twelve years.  It will increase the
amount of continuous caster material used for our Painted Products,
where Novelis has an undisputed leadership in supplying premium
specialty surface finishes to the European market with coil coating
lines in Bresso, Gottingen and Nachterstedt.”

The Novelis plant at Pieve Emanuele is an integrated continuous
casting, rolling and finishing operation.  The aluminum sheet
and coil produced at the facility is sold to distributors and end
users in a number of industrial and construction markets.  The
Pieve plant is also the supplier of aluminum coil to the nearby
Novelis mill at Bresso, where it is processed into pre-painted,
textured and bright finish material for use in transport,
construction and industrial applications.  Applications
include roofing, architectural cladding and domestic

The painted scrap that is generated during the production
processes in Novelis’ Italian operations, as well as other
low-grade used aluminum from external sources, will be recycled
into high quality rolled aluminum on the new equipment.  The
lifecycle environmental benefits are significant as recycling
aluminum uses only five percent of the energy required to make the
metal from raw materials and avoids 95 percent of the greenhouse
gases associated with primary aluminum production.  

The use of continuous casting technology also brings logistical
advantages as a key production step is brought in-house, thus
saving transport and other costs.  Furthermore, the investment
at Pieve will also free up capacity where it is needed elsewhere in
the Novelis Europe system to meet the growing demand for other
high-end products such as can body sheet and automotive sheet.

Installation of the new line, which will include a
double-chamber melting furnace, continuous casting line and
ancillary equipment, will be completed by the end of 2012.
 The installation will be followed by a commissioning and
ramp-up period.

Forward-Looking Statements

Statements made in this news release describing Novelis’
intentions, expectations or predictions may be forward-looking
statements within the meaning of securities laws. Examples of
forward-looking statements in this news release include those
regarding Novelis’ expectations about the anticipated installation
date for the new line.  Novelis cautions that, by their
nature, forward-looking statements involve risk and uncertainty. We
do not intend, and we disclaim any obligation, to update any
forward-looking statements, whether as a result of new information,
future events or otherwise. Important risk factors which could
impact outcomes are included under the caption “Risk Factors” in
our Annual Report on Form 10-K for the year ended March 31,

About Novelis

Novelis Inc. is the global leader in aluminum rolled products
and aluminum can recycling.  The Company operates in 11
countries, has nearly 11,000 employees and reported revenue of
$10.6 billion in fiscal year 2011.  Novelis supplies premium
aluminum sheet and foil products to automotive, transportation,
packaging, construction, industrial, electronics and printing
markets throughout North America, Europe, Asia, and South America.
 Novelis is a subsidiary of Hindalco Industries Limited (BSE:
HINDALCO), one of Asia’s largest integrated producers of aluminum
and a leading copper producer.  Hindalco is a flagship company
of the Aditya Birla Group, a multinational conglomerate based in
Mumbai, India.  For more information, please visit href="">

Media, Corporate: Charles Belbin, +1-404-760-4120, charles.belbin at, or Europe: Joan Chesney, +44-7712-490-798, joan.chesney at, or Investor, Isabel Janci, +1-404-760-4164, isabel.janci at

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