AuraSound Introduces Sound Station — the World's First Universal Media Player

By Aurasound Hong Kong Ltd, PRNE
Sunday, February 13, 2011

Sound Station Uniquely Melds Audiophile-Grade Sound System With 7-Inch Color Touch Screen, Internet Radio, iPod Docking Station, Video Player

SANTA FE SPRINGS, California, February 14, 2011 - AuraSound, Inc. (OTC Bulletin Board: ARUZ) unveiled today the innovative
Sound Station, a high-performance media player which at last unleashes the
full potential of digital media. By combining an audiophile-class acoustic
design with a 7" color screen and a full array of state-of-the-art
connectivity features, it is the first true Universal Media Player. It
uniquely combines into one elegant compact design the features of multiple
devices, including Internet Radio, iPod/iPhone docking, digital picture
frame, alarm clock, FM radio, and video player. It is a complete integrated
solution, and does not require a computer to set up or operate. The product
will be available next month initially via selected retailers in the U.S. and
Europe, with global expansion to follow.

The Sound Station was designed to deliver maximum audio integrity for
music purists. Instead of encumbering music with processing effects which
distort the original recording, it utilizes advanced amplifier and driver
technology to cleanly recreate the full spectrum of sound as the artist
intended. Featuring proprietary long-throw woofers for incredible bass
response and optimized tweeters for precise sound staging, it is engineered
to handle any musical style with ease and fill the room with thundering lows,
clear vocals, and crisp soaring highs.

With a 7-inch color screen and powerful sound system, the Sound Station
is a stunning movie and video player. The large touch screen also gives the
Sound Station unrivaled ease of use, allowing music and movie lovers to
quickly and easily select media for playback, or search for Internet radio
stations with an intuitive on-screen touch keyboard. A built-in upgrade
capability makes the Sound Station a "living, learning machine" and ensures
that it will never become obsolete. New features will be made available
regularly by AuraSound for easy upgrades, simply by touching an onscreen

"Just as we have done with the success of our industry leading TV
Soundbars in the U.S. retail market, our Sound Station gives people an
uncompromised music listening experience. It offers superior sonic
performance, a gorgeous design, and an unprecedented level of functional
integration by combining multiple different products into one complete,
simple and sleek box," Harald Weisshaupt, CEO & President stated. "The
initial customer response has been outstanding and we are hard at work
fulfilling demand. The innovative features reinforce our commitment to
elevate the user experience in the digital living room."

Contacts for Additional Information

    Asia           Pete Andreyev
    Pacific/Japan  (
    U.S.           Vaughn Rhodes (
    Europe         Ove Kristensen (

Safe Harbor Statement

This press release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. Reliance should not be
placed on forward-looking statements because they involve both known and
unknown risks, uncertainties and other factors, which are, in some cases,
beyond the control of AuraSound. Any statements in this press release that
are not statements of historical fact are forward-looking statements,
including, but not limited to, those relating to the AuraSound's long-term
strategic objectives. Actual events, performance or results could differ
materially from the anticipated events, performance or results expressed or
implied by such forward-looking statements. BEFORE MAKING ANY INVESTMENT
CAN BE ACCESSED AT WWW.SEC.GOV. We undertake no obligation to publicly update
or revise any forward-looking statement, whether as a result of new
information, future events or otherwise.

About AuraSound, Inc.

AuraSound has almost 25 years experience specializing in the design and
manufacturing of high-end speakers, consistently providing people with an
optimal audio experience. AuraSound's broad range of products include
high-quality drivers for TV's and laptops, state-of-the art subwoofers and
tactile transducers. AuraSound's products are based on patented and
proprietary NRT(R) Drivers, BassShakers, Line Source tweeters and more. With
their recent acquisition of ASI Audiotechnologies, they have added an
industry leading TV soundbar business, additional proprietary transducer
technology, application specific amplifier designs, and award winning ID
designs. For more information visit the company web site at

    Pete Andreyev
    Executive VP, Sales & Marketing
    AuraSound, Inc.
    +852-6194-8333 (Hong Kong)
    +86-156-2607-8084 (China)

Pete Andreyev, Executive VP, Sales & Marketing of AuraSound, Inc., +852-6194-8333 (Hong Kong) or +86-156-2607-8084 (China), or pandreyev at

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