Autonomy Extends Market-Leading Compliance Platform to Social Media

By Autonomy Corporation Plc, PRNE
Tuesday, May 25, 2010

Autonomy Social Media Governance Allows Organizations to Meet New Regulatory Requirements for Social Media

BALTIMORE, May 26, 2010 - FINRA ANNUAL CONFERENCE — Autonomy Corporation plc (LSE: AU. or AU.L), a
global leader in infrastructure software for the enterprise, today announced
the availability of Autonomy Social Media Governance, the industry's first
solution designed to monitor, govern, and protect organizations across social
media channels. Autonomy Social Media Governance extends Autonomy's
market-leading supervision, policy, and compliance platform - used today by
the world's leading corporations - to enable businesses to maintain
compliance with new regulatory requirements for employees engaging on social
media sites.

Rapid adoption of social media by employees, customers, advertisers,
bloggers, and news organizations presents unique challenges to many
organizations. Regulators recognize the influence and risks associated with
these channels, and are starting to require organizations to actively monitor
and govern employees' social media interactions. For instance, FINRA (The
Financial Industry Regulatory Authority) recently issued FINRA Regulatory
Notice 10-06, which requires member firms to supervise and archive content
posted to social media for business purposes. The Food and Drug
Administration (FDA), Federal Trade Commission (FTC), and the National
Futures Association (NFA) are also developing rules associated with the use
of social media.

New regulatory requirements around social media add to the already
burdensome task of adhering to current law for organizations - which requires
that corporations archive, set policy, and make discoverable many forms of
electronic information, including email, audio, and video. Autonomy is the
clear leader in information governance, with over ten years of experience in
helping the world's leading organizations maintain compliance with the
constantly evolving set of regulatory requirements, which span an
increasingly diverse set of communications channels.

Social media represents an extremely important new channel for businesses
to develop engaging and profitable relationships with their customers.
However, it is not without its risks, and for a business to leverage social
media legally and profitably, corporations need to establish a comprehensive
strategy to govern social media interaction.

For instance, a business could face regulatory issues if a bank employee
marketed or misrepresented the value of a potential investment on social
networks. Likewise, if an employee defamed another fellow employee, or a
client, on a social site, this could raise legal issues for the company.
Also, a pharmaceutical company could run into litigation issues if an
employee denigrated a product on a social site that the company is actively
promoting with advertising on traditional channels.

Autonomy is uniquely positioned to provide a platform that enables
organizations to take advantage of the power and business value of social
networks, while also maintaining compliance. Autonomy's Meaning Based
Computing platform recognizes concepts, patterns, and relationships in
unstructured information. Autonomy applies this understanding - which is
particularly important given the conversational form of communication on
social networks - to its archiving, policy management, supervision, and
analytics technologies. As a result, Autonomy Social Media Governance
automatically identifies content and conversations on social networks that
less sophisticated keyword search technology would miss, and enables a
corporation to tie these insights directly into a company's existing
compliance infrastructure.

This information can be stored in Autonomy Digital Safe, a massively
scalable, hosted archive service that enables customers to outsource the
storage and management of email messages, rich-media files, audio and video
files, instant messages, and web content. Compliance officers, lawyers, and
investigators can use Autonomy Social Media Governance, a comprehensive
policy management and analytics application, to gain a real-time
understanding of their compliance status. Autonomy Social Media Governance's
intuitive and easy-to-use dashboards combine data from all customer-facing
channels, including email, audio, video, IM, web content, as well as social
media, giving businesses a comprehensive view of their compliance risks
across all channels.

"Social media is now a vital way to communicate and engage with customers
in a positive manner to grow your business," said George Tziahanas, Vice
President of Compliance at Autonomy. "However, like every other
customer-facing communication channel, regulated businesses need to govern,
social media interactions pertaining to its company, products, or employees
on social networks. Autonomy is the only company that can provide the
necessary conceptual understanding of social network conversation, and tie it
into an organization's existing compliance and governance infrastructure."

Autonomy Social Media Governance includes the following capabilities:

    - Connectors and aggregation of thousands of relevant news
      feeds, blogs, and social media sites. Autonomy Social Media Governance
      can monitor social media content from employees logged in through
      company networks, as well as identify discussion from users operating
      outside company networks.
    - Conceptual search of all aggregated content
    - Policy-based monitoring
    - Compliant archiving for regulated content
    - Advanced analytics such as clustering and visualization tools
    - Escalation and workflow management
    - Reporting and trend analysis
    - Executive dashboards

About Autonomy

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, spearheads the Meaning Based
Computing movement. IDC recently recognized Autonomy as having the largest
market share and fastest growth in the worldwide search and discovery market.
Autonomy's technology allows computers to harness the full richness of human
information, forming a conceptual and contextual understanding of any piece
of electronic data, including unstructured information, such as text, email,
web pages, voice, or video. Autonomy's software powers the full spectrum of
mission-critical enterprise applications including pan-enterprise search,
customer interaction solutions, information governance, end-to-end
eDiscovery, records management, archiving, business process management, web
content management, web optimization, rich media management and video and
audio analysis.

Autonomy's customer base is comprised of more than 20,000 global
companies, law firms and federal agencies including: AOL, BAE Systems, BBC,
Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA
Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds Banking Group, NASA,
Nestle, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the
U.S. Department of Energy, the U.S. Department of Homeland Security and the
U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy
technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO.
The company has offices worldwide. Please visit www.autonomy.com to find out
more.

Autonomy and the Autonomy logo are registered trademarks or trademarks of
Autonomy Corporation plc. All other trademarks are the property of their
respective owners.

    Autonomy Editorial Contacts:
    Randy Cairns                    Ian Bain
    Autonomy (US)                   The Red Consultancy (US)
    +1-408-953-7111                 +1-415-618-8806
    randy.cairns@autonomy.com       ian.bain@redconsultancy.com

    Edward Bridges                  David Vindel
    Financial Dynamics (UK)         The Red Consultancy (UK)
    +44-207-831-3113                +44-207-025-6529
    edward.bridges@fd.com           david.vindel@redconsultancy.com

Randy Cairns of Autonomy (US), +1-408-953-7111, randy.cairns at autonomy.com; or Ian Bain of The Red Consultancy (US), +1-415-618-8806, ian.bain at redconsultancy.com; or Edward Bridges of Financial Dynamics (UK), +44-207-831-3113, edward.bridges at fd.com; or David Vindel of The Red Consultancy (UK), + 44-207-025-6529, david.vindel at redconsultancy.com, all for Autonomy

Discussion
May 26, 2010: 12:03 pm

As an IT consultant I am fully aware that IT management is struggling with whether social media is productive or obstructive for companies and their employees. Software is being developed and policy and restrictions are being decided everyday by IT managers. The security of company networks are at stake but the potential for innovation using social media is a large enough carrot for the discussion of how to properly utilize the medium continues. Palo Alto networks came up with an webinar, bit.ly/cR80Al, that should be interesting exploring the issues surrounding social media in the workplace. It is important to not only understand the immediate benefits of doing business how one lives, but the threat it presents to a company’s greater ROI and productivity when it comes to the server’s safety and security.

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