Autonomy Interwoven First to Deliver Integrated Web Content Management, Search, Optimization, and Rich Media on a Single Platform
By Autonomy Corporation Plc, PRNETuesday, March 2, 2010
Hundreds of Customers Now Leveraging Modern Web Capabilities of TeamSite, LiveSite, and Virage MediaBin 7.1
CAMBRIDGE, England and SAN FRANCISCO, March 3, 2010 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, today announced significant
enhancements to the company's flagship line of web content management (WCM)
platform. Powered by Autonomy's Intelligent Data Operating Layer (IDOL),
Autonomy Interwoven TeamSite, LiveSite, and Virage MediaBin include new
capabilities designed to enable a modern, next-generation web experience. To
date, hundreds of customers worldwide - including American Medical
Association, Arkema, BNP Paribas, Fidelity International, and Loma Linda
University Medical Center - are leveraging the new release of TeamSite,
LiveSite, and Virage MediaBin to deliver an intelligent and engaging global
web presence.
"Autonomy Interwoven's web content management platform plays a vital role
in allowing us to provide a contextually rich and engaging customer
experience," said Nick Abruzzo, Vice President of Interactive Marketing at
American Medical Association. "We are leveraging Autonomy Interwoven's WCM
solution and IDOL site search engine to create a world-class web presence.
The web solution was chosen by IT and marketing because of its ability to
meet our needs today - and for years to come."
Autonomy Interwoven - the Platform for the Modern Web
Autonomy Interwoven's web content management platform contains all the
elements required to deliver a modern, next-generation web experience,
including new capabilities to support global deployments, leverage rich
media, and deliver highly targeted and optimized content. The new platform
includes the following innovations:
Rapidly Rollout a Global Web Presence
- Global Web Presence - the new version of TeamSite provides dependency
management, automatic language detection, and clustering of
conceptually related content. This means new content will always be
accurately and consistently represented in each region.
- Allow Marketers to Create Websites Faster - the new WCM platform
provides marketers with new surf-and-edit capabilities like keyword
shortcuts, fixed area layout and in-line editing for unsurpassed
usability. Additionally, the platform provides seamless integration
with Microsoft Office, such as Outlook for task-based approval and
alerts.
- Streamlined Installation - the platform also provides streamlined
installation and administration capabilities through a consolidated
administration console.
Automatically Deliver Targeted, Dynamic Content to Any Channel
- Agnostic Dynamic Content Delivery - LiveSite delivers
industry-first agnostic content delivery capabilities which allow
marketers to dynamically display content to any display environment,
including portal, Flash, AJAX, and .NET. This is a huge benefit to
today's global organizations, which manage distributed IT environments,
and struggle to deliver relevant, dynamic content to portals, ecommerce
sites, and mobile applications.
- Dynamic Targeting - the platform provides the full spectrum of
implicit and explicit targeting capabilities across all channels,
including web, contact center, and social media. Unlike other marketing
technologies, Autonomy automatically tags and forms a conceptual
understanding of all content, inside and outside a corporation. This
underlying capability allows businesses to instantly deliver more
relevant, targeted content to customers.
- Integrated Ecommerce - the WCM platform provides out-of-the box
capabilities for intelligent recommendations, directed navigation,
merchandising, and advanced search marketing.
- Integrated WCM and Optimization - Autonomy Interwoven is the only
platform that combines WCM and Multivariate Testing in a single
interface. Announced in Q2 of 2009, this combination allows marketers
to quickly make adjustments that lead to proven increases in online
conversions.
Create a Visually Stunning Web Presence
- Intelligent Use of Rich Media Content - the platform
leverages Autonomy Virage MediaBin rich media analytics to obtain a
conceptual understanding of all images or videos, regardless of format
or language. The system automatically tags all content and presents
digital assets through a new rich media interface, allowing marketers
and agency partners to more quickly and easily find and present the
right image, every time.
- Ease-of-Use Enhancements - Virage MediaBin also includes a new
lightweight, browser-based graphics file editor that allows marketers
to edit, resize, crop, and adjust brightness and color of logos and
other images directly on a web page.
Benefit from a Powerful, Meaning-Based Architecture
- Autonomy Interwoven is the industry's only marketing platform
that combines a meaning-based architecture - based on IDOL - with
world-class web content solutions. As a result, Autonomy Interwoven is
uniquely positioned to deliver a comprehensive marketing platform that
enables businesses to automatically gain insight on all forms of
information, act on new opportunities as they emerge, and continually
optimize these interactions to maximize results.
- With IDOL as the underlying architecture, customers benefit from
world-class reliability, scalability, and high-performance, capable of
evolving as their IT environment and overall web presence becomes more
complex.
"As the global economy shifts towards an upturn, marketers have a
tremendous opportunity to deepen customer engagement to drive their
business," said Rafiq Mohammadi, CEO of Autonomy Interwoven. "Autonomy
Interwoven is the only company that provides a platform to allow businesses
to truly understand their customers, act on these insights, and continually
optimize their web presence to maximize results. We are very pleased with the
positive market adoption of TeamSite, LiveSite, and Virage MediaBin 7.1, and
look forward to working with our customers as they deliver world-class,
modern web experiences."
For more information please visit www.interwoven.com/wcm.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its
unique meaning-based technology to deliver the most comprehensive suite of
marketing optimization and customer interaction solutions. Our flagship
products, TeamSite and Optimost, enable marketers to increase results by
automatically delivering the right combination of content and offers by
understanding the intentions and profile of each customer. This Meaning Based
Marketing approach produces the most engaging, timely and profitable customer
experiences regardless of whether people interact with your organization by
phone, Web, email, chat, or social networks. Unlike legacy approaches that
analyze historical trends, Autonomy Interwoven does not require tagging,
enabling marketing and IT professionals to work on higher value activities.
Automated capabilities such as multivariable testing (MVT), segmentation and
targeting, product recommendations, and advanced analytics provide advanced
functions that increase conversion rates, sales, customer engagement and
lifetime value while automating processes to lower costs and increase
marketing agility.
Autonomy Interwoven powers the world's leading corporate websites, media
and ecommerce sites with 9 of the top 10 global brands relying on Autonomy
Interwoven to maximize their marketing and customer interactions. Autonomy's
customer base is comprised of more than 20,000 organizations, including
Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of
America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx,
Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric,
Shutterfly, Tesco and Virgin Mobile.
Please visit www.autonomy.com/interwoven to learn more.
Autonomy Editorial Contacts:
Randy Cairns Ian Bain
Autonomy (US) The Red Consultancy (US)
+1-408-953-7111 +1-415-618-8806
randy.cairns@autonomy.com ian.bain@redconsultancy.com
Edward Bridges David Vindel
Financial Dynamics (UK) The Red Consultancy (UK)
+44-207-831-3113 +44-207-025-6529
edward.bridges@fd.com david.vindel@redconsultancy.com
Randy Cairns of Autonomy (US), +1-408-953-7111, randy.cairns at autonomy.com; or Edward Bridges of Financial Dynamics (UK), +44-207-831-3113, edward.bridges at fd.com; or Ian Bain of The Red Consultancy (US), +1-415-618-8806, ian.bain at redconsultancy.com; or David Vindel of The Red Consultancy (UK), +44-207-025-6529, david.vindel at redconsultancy.com, all for Autonomy Corporation plc
Tags: Autonomy Corporation Plc, california, Cambridge, England And San Francisco, March 3, United Kingdom