Autonomy Interwoven Helps Nikon Europe Grow Strategic Online Presence and Boost Brand Consistency

Imaging Giant Revolutionizes Web Content Management with Meaning Based Marketing

CAMBRIDGE, England and SAN FRANCISCO, February 24, 2010 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, today announced that Nikon
Europe, a world-leading provider of optics and imaging and a division of
Nikon Corporation, which boasts over 23,000 employees worldwide, has embraced
Autonomy Interwoven's next-generation Meaning Based Marketing (MBM)
technology to grow its strategic online presence and enhance its brand
awareness. The Autonomy Interwoven Web Content Management (WCM) solution
brings meaning to content, allowing people and processes to meet both
marketing and IT requirements. Nikon marketing experts can now easily and
cost-effectively create and dynamically deliver highly-targeted, consistent
and engaging experiences across the entire online channel. Autonomy's MBM
technology was selected after a competitive procurement process owing to its
unique conceptual capabilities, scalability, format and language
independence. The platform currently spans 35 national sites operating in 33
countries and 26 languages.

Nikon's MBM platform combines the powerful features of three Autonomy
Interwoven award-winning products: Autonomy Interwoven TeamSite, the
market-leading solution for content authoring, site design and layout,
multivariable testing, content targeting, web analytics integrations,
workflow and approvals; Autonomy LiveSite, which delivers dynamic, targeted
and interactive content to site visitors; and Autonomy Virage MediaBin, the
only meaning-based rich media management platform to automatically index,
analyze and retrieve images, videos and other rich media assets. Marketers
can now administer all marketing initiatives, from launching a marketing
campaign to up-selling customers, from a single interface. They can build and
roll out landing pages, microsites and entire websites, test and create
targeted content for different visitors, update and publish content within
minutes and manage content centrally to ensure consistent branding across all
marketing efforts.

"Our global penetration and impressive growth have presented Nikon with a
formidable challenge: how to boost collaboration and improve efficiency while
ensuring brand consistency across a comprehensive range of geographical
locations and languages," said David Ward, EMEA Marketing Systems Manager at
Nikon Corporation. "Autonomy has provided us with a best-of-breed, end-to-end
solution that allows us to control and secure the way our brand is utilized
by our National Sales Organizations, whether in a product release or on one
of our microsites. The objective has been to give our hard-pressed local
staff time to focus on analysis, creative promotions and customer contact
whilst maintaining consistency of message and presentation."

"The solution has been to apply the principles of mass-production
manufacturing to create a streamlined, automated and secure method to deliver
universal content to all of our national sites," elaborated Ward. "The result
follows our company's commitment to trustworthiness and creativity towards
our customers, staff and investors."

"Autonomy's MBM technology has delivered the remarkable feat of
standardizing centralized content whilst democratizing local content
creation. As a Japanese company, we believe in balance and harmony - in the
Web Content Management space that is exactly what TeamSite has offered,"
continued Ward. "Feedback has been extremely positive and we are looking to
roll-out the Autonomy Interwoven platform at a global level."

"As the number of consumer channels multiplies and the volume of customer
data explodes, the marketing industry has experienced a momentous shift in
the way it operates," said James Murray, vice president, Autonomy Interwoven,
EMEA. "In order to stay ahead of the crowd, marketers must be able to tap
into the crucial insights and business opportunities that the wealth of
available customer information presents. Autonomy Interwoven provides the
most advanced and comprehensive platform to meet these objectives. Boasting
unique conceptual understanding, MBM has allowed Nikon Europe to understand,
process and act on customer trends and patterns in data automatically and in
real-time, and thus boost its online performance."

The ability to understand and leverage the meaning in data, whether
structured or unstructured, has enabled Nikon Europe to:

    -- Author product launches centrally - product releases are created in
       English in Japan, translated into 26 languages and returned to each
       Nikon country domain site in a consistent format
    -- Ensure all Nikon sites in Europe only go live as sanctioned by
       Nikon Corporation - a Europe-wide release can be issued at the click
       of a button
    -- Reuse web components and boost time-saving collaboration between
       regions - all content on Nikon microsites is built for efficient
       localization
    -- Control the use of the Nikon logo and brand - all European franchises
       now use TeamSite, rather than contracting costly local design agencies
       prone to creating irregular logos and undermining brand consistency
    -- Protect against detrimental internet leakages - consistency of
       operational practice, centralized control of data, site-wide granular
       authentication of release dates and encryption of URLs prevents
       accidental and deliberate attempts to discover and brandish
       confidential content on the internet prematurely

Please visit www.autonomy.com/interwoven to find out more.

About Autonomy Interwoven

Autonomy Interwoven, the leader in web content management, leverages its
unique meaning-based technology to deliver the most comprehensive suite of
marketing optimization and customer interaction solutions. Our flagship
products, TeamSite and Optimost, enable marketers to increase results by
automatically delivering the right combination of content and offers by
understanding the intentions and profile of each customer. This Meaning Based
Marketing approach produces the most engaging, timely and profitable customer
experiences regardless of whether people interact with your organization by
phone, Web, email, chat, or social networks. Unlike legacy approaches that
analyze historical trends, Autonomy Interwoven does not require tagging,
enabling marketing and IT professionals to work on higher value activities.
Automated capabilities such as multivariable testing (MVT), segmentation and
targeting, product recommendations, and advanced analytics provide advanced
functions that increase conversion rates, sales, customer engagement and
lifetime value while automating processes to lower costs and increase
marketing agility.

Autonomy Interwoven powers the world's leading corporate websites, media
and ecommerce sites with 9 of the top 10 global brands relying on Autonomy
Interwoven to maximize their marketing and customer interactions. Autonomy's
customer base is comprised of more than 20,000 organizations, including
Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of
America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx,
Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric,
Shutterfly, Tesco and Virgin Mobile.

Please visit www.autonomy.com/interwoven to learn more.

    Autonomy Editorial Contacts:

    Assia Svinarova                      David Vindel
    Autonomy (UK)                        The Red Consultancy
    +44-1223-448000                      +44-207-025-6529
    assias@autonomy.com                  david.vindel@redconsultancy.com

    Edward Bridges                       Ian Bain
    Financial Dynamics (UK)              The Red Consultancy (US)
    +44-207-831-3113                     +1-415-618-8806
    edward.bridges@fd.com                ian.bain@redconsultancy.com

Assia Svinarova, of Autonomy, UK, +44-1223-448000, assias at autonomy.com; or David Vindel, +44-207-025-6529, david.vindel at redconsultancy.com, or Ian Bain, US, +1-415-618-8806, ian.bain at redconsultancy.com, both of The Red Consultancy; or Edward Bridges of Financial Dynamics, UK, +44-207-831-3113, edward.bridges at fd.com, all for Autonomy