Avery Dennison Celebrates Its 75th Anniversary

PASADENA, California, June 2, 2010 - Avery Dennison Corporation (NYSE:AVY), the product of one man's insight
into retailers' needs, today marked its 75th anniversary as a company by
having Chairman, President and Chief Executive Officer Dean A. Scarborough
and the Company's leadership team ring the closing bell at the New York Stock
Exchange.

Avery Dennison was founded in June 1935 by R. Stanton Avery, who
developed the world's first self-adhesive label and label-making machinery in
a loft above a flower shop in downtown Los Angeles. Sales for his first six
months of selling removable price stickers to gift shops and other retailers
totaled US$1,391.

From Avery's pressure-sensitive materials and production technologies,
for which he received 18 patents over the course of his career, the Company
named after him has evolved into a US$6 billion global leader in labeling and
packaging solutions, retail branding and information solutions, and
organization and identification solutions for work and home.

"Innovation that improves customers' businesses and lives has been at the
heart of Avery Dennison since 1935," Scarborough said. "Avery Dennison is
everywhere and impacts people every day — we're on the products in the
stores they shop, the clothes they wear, the car they drive, the signs on the
highway they pass, in the offices where they work and the schools they
attend," Scarborough said.

"Today we express this heritage through a new vision: everything we make
and do helps make brands more inspiring and the world more intelligent,"
Scarborough said. "I'm excited about the future as we honor our past. Avery
Dennison has always stood for innovation, and that legacy continues to propel
the company forward as we invest in new markets, products and technology to
better serve our customers throughout the world."

The Company is planning commemorative events throughout the anniversary
year. More on Avery Dennison's history is available at a new Web site,
www.averydennison75years.com .

About Avery Dennison

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world
more intelligent. For 75 years the company has been a global leader in
pressure-sensitive technology and materials, retail branding and information
solutions, and organization and identification products for offices and
consumers. A FORTUNE 500 company with sales of US$6 billion in 2009, Avery
Dennison is based in Pasadena, California and has employees in over 60
countries. For more information, visit www.averydennison.com /
www.averydennison.com.cn .

    Media Relations (Asia Pacific):

     Alicia Chan
     Tel: +852-2820-4577
     Email: alicia.chan@ap.averydennison.com

     Helen Lo
     Tel: +852-2820-4562
     Email: helenhy.lo@ap.averydennison.com

Alicia Chan, +852-2820-4577, alicia.chan at ap.averydennison.com; Helen Lo, +852-2820-4562, helenhy.lo at ap.averydennison.com both for Avery Dennison Asia Pacific