Clearwater Seafoods Boasts 1st Canadian Lobster Fishery to Achieve MSC Certification

By Clearwater Seafoods Limited Partnership, PRNE
Tuesday, June 1, 2010

BEDFORD, Canada, June 2, 2010 - Eastern Canadian Offshore Lobster (TSX:CLR.UN.) are the newest addition
to Clearwater Seafoods' family of Marine Stewardship Council certified
offerings, joining Canadian Sea scallops, Argentine Scallops and Canadian
Coldwater Shrimp.

This latest certification is scientific recognition these lobster, which
have been central to Clearwater's global reputation as a premium shellfish
producer, meet the strict environmental standards set by the MSC and are
being harvested and managed in a sustainable and well-managed fishery.

"I am delighted the Eastern Canadian offshore lobster fishery has met
the MSC standard and congratulate the fishers, management agency and
Clearwater Seafoods on this successful certification," said Marine
Stewardship Council CEO Rupert Howes. "This lobster fishery becomes the 8th
certified Canadian fishery and the 82nd in the world. With increased demand
for credible, certified, sustainable seafood choices around the world, I have
no doubt that MSC recognition will add value to this fourth MSC-certified
species for Clearwater Seafoods. I wish Clearwater every success."

Lobster has become synonymous with Clearwater in many of its markets
around the globe.

"Lobster was our first offering when the business began over 30 years
ago," explains CEO Ian Smith. "The variety of species offerings has grown but
lobster is still the iconic species of the company and continues to set the
standard in our export markets."

"This is a good thing," Smith further explains, "Clearwater's reputation
for hard-shelled, full-meated lobsters in our various export markets have set
the standard for not just our other offerings but for competitors as well."

Clearwater's ongoing innovation in the lobster industry continues to set
the standard.

"Dry land pounds made year round availability of consistent premium
healthy lobsters a reality for restaurant operators half way around the globe
in Japan and China. The use of innovative and proprietary meat-scanning
technologies continues to set Clearwater apart in an increasingly competitive
marketplace", explains Smith.

Operating in a sustainable fashion has always been standard practice for
Clearwater. The Eastern offshore fishery is the first north Atlantic lobster
fishery to achieve Marine Stewardship Council certification. Clearwater owns
100% of the off shore licenses - giving it sole right to carry and market the
MSC certification.

"We're also committed to working with the inshore fishery to commit to
help achieve MSC certification", adds Smith. "That would be ideal. Our
offshore catch is limited and the inshore fishery is a key component of our
global lobster sales. In order for us to carry the MSC sustainability message
on all our lobster offerings the inshore fishery needs to become fully

Smith explains it as a classic case of 'when the tide comes in - all the
boats rise'. Clearwater believes Canadian lobster has been undervalued in the
marketplace and hopes the new certification will improve differentiation and
customer demand.

"Even as the global economy struggles to recover there is evidence chefs
and consumers are becoming increasingly eco-conscious", offers Smith. "The
Clearwater logo on our lobster has always stood for consistent full-meated
lobster. The MSC certification is the added assurance our customers are
making the best possible choice."

Wally Ganzi, co owner of The Palm Restaurants, has been doing business
with Clearwater for years, "The quality and consistency of Clearwater
Lobsters is amazing. Clearwater's team approach and promotional support has
helped us grow our business. Clearwater is also exceptional in helping us
provide our customers with a premium seafood product that is of superior
quality and taste."

Clearwater lobster innovations in recent years include the introduction
of their Nova Scotia Prime Lobster - raw lobster in a variety of in shell and
meat only formats.

"Prior to this the lobster choices for chefs were pretty much limited to
live. That meant handling and logistics challenges as well as possible
mortality or losses from under or over estimating the number of guests in any
particular evening. Today restaurants and large banquets can expand their
lobster menus to include creative appetizers using lobster meat, or a split
lobster accompanying a salad or steak for a new twist on the classic surf'n
turf menu offering.

"Lobster has grown up." CEO Smith sums up. "It's not the lone lobster
item on the menu with 'Market Price' next to it. It's more accessible and
more flexible than ever before. Menu consulting offered by our corporate
chef, lobster promotions and staff education and incentive programs delivered
by our marketing and sales teams are expanding lobster beyond the traditional
white table cloth restaurants and into many food service segments- including
airline and cruise line catering."

The sustainability certification by the worlds most recognized and
respected ecolabel is further evidence of Clearwater's commitment and brand
promise of being 'Dedicated to Sustainable seafood Excellence'.


Clearwater Seafoods is a leader in the global seafood industry
recognized for its consistent quality, wide diversity and reliable delivery
of premium seafood, including scallops, lobster, clams, cold-water shrimp and
crab. Since it's founding in 1976 Clearwater has invested in science, people,
technology, resource ownership and resource management to sustain and grow
its seafood resource. This commitment has allowed it to remain a leader in
the North American seafood industry.

Notes to editor: Additional pictures, product fact sheet and recipes
available upon request; Clearwater website:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from or
viewed at or

For further information: Media contact: Holly Reardon, Director of
Marketing-Clearwater, +1(902)457-8154,;

For further information: Media contact: Holly Reardon, Director of Marketing-Clearwater, +1(902)457-8154, hreardon at; Notes to editor: Additional pictures, product fact sheet and recipes available upon request; Clearwater website:

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