Babolat & Roland-Garros, the "Ultimate Tennis Experience"

By Babolat, PRNE
Tuesday, February 8, 2011

A Unique Agreement Between Two Historic French Brands, Serving all Tennis Lovers

LYON, France, February 9, 2011 - Babolat, the inventor of tennis strings and currently the No.
2 manufacturer of racquets, is proud to announce the start of a new
collaboration with Roland-Garros in 2011. These two internationally
recognized French brands are joining together to serve the game of tennis at
the highest level of competition. Exclusively dedicated to the manufacture of
racquet sports equipment and offering products used by the most well known
champions on courts around the world, Babolat is passionately and proudly
aligning for five years with Roland-Garros. Supplier of the official ball of
the French Open, Babolat will also provide stringing services for all players
in the tournament and offer tennis fans a complete line of Babolat
Roland-Garros products.

"Part of our history is written on the clay courts of
Roland-Garros through our team of players who have often distinguished
themselves in this tournament. In the past, we have also provided stringing
service here," explains Eric Babolat, President and CEO of Babolat. "Now, a
new chapter in French tennis history is opening. All the players in the
tournament, without exception, will play with a ball developed by Babolat and
will benefit from our stringing service. For tennis fans, we will offer our
first collection of Babolat and Roland-Garros products. This collaboration
perfectly illustrates the positioning of Babolat: an expert brand offering
tennis equipment for all types of players."

"We are particularly proud of this partnership between Babolat
and Roland-Garros, for whom excellence has been a trademark," says Gilbert
, general manager of the French Tennis Federation (FFT) and tournament
director of Roland-Garros. "In becoming the official supplier of the French
Open for the next five years (2011 to 2015), Babolat will bring know-how,
expertise and experience in an extremely specialized technical area.
Babolat's arrival alongside Roland-Garros means we'll be able to offer the
best service possible to the participants in our tournament. Babolat is also
a great success story of a world-leading French company-a fast-growing family
business that is faithful to the values we share with the French Tennis
Federation: our focus is on the game."


The official ball of the Roland-Garros tournament, used by the
best players in the world, will be a Babolat ball. Entrusted by the FFT with
the development of the official ball, Babolat has conceived a superior
quality ball that meets all the technical criteria imposed by the FFT and is
specially designed for playing on clay.

Babolat has invested on all fronts to serve the champions of
this tournament. The equipment manufacturer will also be responsible for
stringing service during the entire competition. For this, Babolat will
gather the top stringers in the world and install stringing machines in the
heart of the Roland-Garros stadium.


In 2011, Babolat is launching its first line of Roland-Garros branded
products. The Babolat Roland-Garros line also includes all essential
equipment for playing tennis: racquets (adult and junior), balls, racquet
bags, backpacks, strings, grips and dampeners. The Babolat Roland-Garros
products will be available starting May 2011 in stores and in the
Roland-Garros boutique.


Since 1875, Babolat has been inventing, innovating and
designing new products-sources of improved performance. This passion for
serving tennis players, and now for serving Roland-Garros, seals the
coming-together of these two strong brands that have made tennis history.
This unique clay court encounter has spawned the "Ultimate Tennis
Experience": innovative, high-performance and demanding tennis combined with
the elegance and physical endurance of the game.

Roland-Garros and Team Babolat professional players have
always inspired the brand. From the Four Musketeers and Suzanne Lenglen
equipped with Babolat strings in the 1920's, to the first Grand Slam victory
with a Babolat racquet in 1998 by Carlos Moya-without forgetting the numerous
victories of Rafael Nadal-Babolat supports its players to help them win on
clay. Babolat's commitment to the French Open reflects the long-term vision
for the brand, offering innovation to the evolving sport of tennis.

In addition to innovation, performance and competition,
Babolat and Roland-Garros are driven by an unifying, common value: passion
for tennis. Roland-Garros represents one of the most coveted tournaments of
professional players, one of the most prestigious in the tennis world. As for
Babolat, "Tennis runs in our blood" for 135 years. The equipment manufacturer
is THE brand of all tennis aficionados, from international players to club
players. This association presents an opportunity for all players to enjoy
and share in the "Ultimate Tennis Experience" by Babolat and Roland-Garros:
an experience to enjoy during the fortnight of the tournament and to share on
the court thanks to the line of Babolat Roland-Garros products available
starting in May 2011!

About Babolat: Created in 1875, in Lyon, France, Babolat is the oldest
international company specialized in racquet sports as well as the world
leader in tennis string. Family-run for five generations, Babolat is today an
expert and innovative brand in the tennis sector providing complete technical
equipment for everyone from competition players to club players: racquets,
strings, shoes, bags, apparel, accessories and balls. The brand provides
strings and racquets for numerous tennis players including Rafael Nadal, Kim
, Jo-Wilfried Tsonga and Andy Roddick (who also plays with Babolat
shoes). Website:

Media Relations: Agence KETCHUM PLEON, julie.ferroux at - +33(0)1-56-02-35-11; laure.dechastellux at - +33(0)1-53-32-55-78, shirley.ribeiro at - +33(0)1-53-32-55-81

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