Barclays Corporate Launches With Brand Campaign

LONDON, September 6, 2010 - The Barclays Corporate brand was today launched throughout the UK,
joining other key businesses within the Barclays Group in creating its own
unique identity.

Using the new strap line, 'The Power to Help You Succeed', the brand
campaign is built around innovative banking solutions for UK companies. This
will be communicated through high profile print, online and outdoor
advertising, client events, direct marketing and a new look website
(www.barclayscorporate.com).

Barclays Corporate recently realigned within Barclays, moving from being
part of the retail banking arm into the new Corporate and Investment Banking
and Wealth Management division alongside Barclays Capital and Barclays
Wealth, presenting increased client support synergies between these
businesses. The campaign will therefore also highlight the crossover benefits
for clients that closer alignment with Barclays Capital and Barclays Wealth
can bring.

Richard French, Global Marketing Director, Barclays Corporate, said: "As
our business is now focused on larger, more sophisticated corporates, our new
brand must speak directly to this audience. From commercial property
development in Birmingham to renewable energy generation in Ireland, our
clients' stories are the vehicle in which our brand values are driven.

"The entire focus of the campaign is positioning the corporate bank as a
financial partner for success, which will underline the fact Barclays
Corporate is an organisation that truly understands the businesses of our
clients, and their ambition, and brings together all the capabilities across
the Barclays Group efficiently and in a way that will add significant value
to their bottom line."

Running alongside the brand campaign will be 'In Perspective', a direct
marketing/business advisory initiative combining face-to-face and virtual
events, an email newsletter and an interactive website (
www.barclayscorporate.com/inperspective/) offering expert articles,
targeted videos and market data, which will cover a broad range of themes
from global trade issues to specific finance solutions.

"The new brand helps enable our client-facing relationship directors
confidently articulate what Barclays Corporate stands for and just what we
can deliver for our clients" French added.

About Barclays Corporate

With a clear focus on client relationships, Barclays Corporate provides
integrated banking solutions to businesses with an annual turnover of more
than GBP5 million or its currency equivalent. We serve our clients via a
global network of relationship, industry sector and product specialist
managers, who provide tailored solutions to meet their needs. These include
lending, risk management, trade, cash and liquidity management, and
specialist asset and sales financing. Additionally, clients are offered
access to the products and expertise of other businesses in the Group,
particularly the investment banking solutions of Barclays Capital and the
private wealth management expertise of Barclays Wealth.

Barclays Corporate employs over 12,000 people globally. For more
information please see www.barclayscorporate.com.

About Barclays

Barclays is a major global financial services provider engaged in retail
banking, credit cards, corporate and investment banking and wealth management
with an extensive international presence in Europe, the Americas, Africa and
Asia. With over 300 years of history and expertise in banking, Barclays
operates in over 50 countries and employs over 144,000 people. Barclays
moves, lends, invests and protects money for 48 million customers and clients
worldwide. For further information about Barclays, please visit our website
www.barclays.com.

    Notes to Editors:

    For more information please contact:
    John McGuinness, Media Relations
    +44(0)207-116-6058, john.mcguinness@barclays.com
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