BASF Podcast: The Chemical Reporter - What is the Chemistry Behind a Permanent Wave Hairstyle?

LUDWIGSHAFEN, Germany - The key to understanding lies in the molecular structure of hair. A single hair is made up of a bundle of fibers. The individual fibers are in turn made up of even smaller threadlike components known as fibrils. And in their turn, fibrils are made up of chains of protein molecules - mostly the tough structural protein keratin - that are twisted together and attached to one another with chemical bridges made of sulfur or hydrogen atoms. If you want to change it, then you first have to dissolve the bonds. In entertaining episodes our Chemical Reporter answers questions of our Podcast listeners on Chemistry in our everyday life.

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Podcast The Chemical Reporter, English edition:

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Podcast Chemistry of Innovations: www.basf.com/podcast

This podcast is the audible innovation magazine of BASF. Discover every month how Chemistry can help to shape our future. The actual episode is on “Chemistry makes solar energy more economical”.

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BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than EUR62 billion in 2008 and had approximately 97,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

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Editorial contact: For the UK: BASF plc Chris Wilson Corporate Communications Phone: +44-161-488-5616 Fax: +44-161-488-4133 E-Mail: chris.wilson@basf.com For the US: BASF Corporation Betsy Arnone Corporate Communications Phone: +1-973-245-7865 Fax: +1-973-245-6714 E-Mail: betsy.arnone@basf.com For Germany/Europe: BASF SE Rainer Mueller-Mueffelmann Environmental Policy & Innovations Phone: +49-621-60-41040 Fax: +49-621-60-20548 E-Mail: podcast@basf.com

Source: BASF SE

Editorial contact: For the UK: BASF plc, Chris Wilson, Corporate Communications, Phone: +44-161-488-5616, Fax: +44-161-488-4133, E-Mail: chris.wilson at basf.com. For the US: BASF Corporation, Betsy Arnone, Corporate Communications, Phone: +1-973-245-7865, Fax: +1-973-245-6714, E-Mail: betsy.arnone at basf.com. For Germany/Europe: BASF SE, Rainer Mueller-Mueffelmann, Environmental Policy & Innovations, Phone: +49-621-60-41040, Fax: +49-621-60-20548, E-Mail: podcast at basf.com