BAT - Video Interviews With Paul Adams CEO, Ben Stevens FD and Nicandro Durante, COO

LONDON, July 28, 2010 - In a video interview with financial broadcaster www.cantos.com,
BAT CEO Paul Adams points to growing market share, improving volume trends
and good pricing momentum as evidence that the business is in good shape,
delivering good profits and set fair for the full year.

It's a view echoed by his FD Ben Stevens who highlights good growth in
operating margins and very strong cash generation. That performance is
supported by Nicandro Durante, COO and CEO elect who confirms that BAT's
strategic thrust and direction will not change, asserting that innovations
will be key to growing the business.

The interviews and transcripts are available now on
www.cantos.com/company/British%20American%20Tobacco.

Cantos.com, the online financial broadcaster, features in-depth
interviews, documentaries and webcasts with senior company executives.

If you would like to contact us, please email amanda.alexander@cantos.com
or phone +44-207-936-1352.

If you would like to contact us, please email amanda.alexander at cantos.com or phone +44-207-936-1352.