Beat the Brochure: Brits' Ideal Hotel is '22 Minutes From Airport'

ROMFORD, England, April 12, 2011 - A new Travel Industry Survey has Revealed What British Holidaymakers
Really Want From Their Holidays: a Hotel 22 Minutes Away From the Airport.

A recent travel survey has unveiled what British holidaymakers want most
from their ideal holiday this year, with the old favourites, sun, sea and
sand still proving to be the most popular desires for travellers. However,
the results of the survey also reveal that British holidaymakers are becoming
much more specific when it comes to their holiday wants, with such variants
as temperature, the time of year and the duration of the holiday being the
most important aspects to many holidaymakers, say Beat The Brochure
(www.beatthebrochure.com/).

Daniel Ox of Beat The Brochure says: "This new study, which questioned
2,000 British holidaymakers, has shown that Brits are becoming a lot more
specific in their holiday wants, with a two-week family break in Europe being
the most popular choice for travellers. While this choice may not come as a
surprise to many holidaymakers or travel insiders, what really makes this
poll interesting is the fact that the study pinpointed the perfect
temperature for the respondents, which was 27 degrees, with the respondents
stating that they wanted to get at least nine hours of sunlight a day on
holiday."

As well as these exact specifications for the temperature and hours of
sunlight per day, the poll revealed that British holidaymakers don't want to
travel too far from home, as they were only prepared to take a flight that
would last a maximum of five hours, which would keep them in Europe. While
they didn't want to stray outside of Europe, where they could choose holidays
in the Canary Islands (
www.beatthebrochure.com/holidays/Canary_Islands/default.asp), they
also didn't want the arrival airport to be far away from their hotel or
resort.

Ox continues: "According to the survey, British holidaymakers want their
hotel to be a 22 minute drive from the airport, which they would travel to in
a hire car. Once settled on the hotel, the respondents also stated that they
wanted to spend at least 4 of the 14 days sunbathing by the hotel pool, while
a another four days would be spent on day trips to local attractions,
sightseeing, and a further two days would be spent shopping for gifts and
clothes. So while the respondents are set on some very exact criteria for
their holiday, they were happy to book very traditional European breaks, such
as Ibiza holidays (
www.beatthebrochure.com/holidays/Balearics/Ibiza/default.asp), which
shows that Europe is still a very popular choice for British travellers."

About Beat The Brochure:

Beat The Brochure's technology brings all the leading UK travel suppliers
together in one simple search, affording our customers access to the very
best deals from leading operators such as Thomson, Thomas Cook and First
Choice.

Our technology also has the ability to bring together a huge range of
hotels, flights, cars and transfers to create your own bespoke package -
offering you the ultimate in flexibility at lowest possible price in one
seamless experience.

Beat The Brochure is part of the award winning Como Street Travel Group
with offices based in Central London, Essex and Blackpool and Florida, now
boasting a team of almost 100 experienced travel consultants.

Beat The Brochure is a fully bonded member of the Travel Trust
Association (TTA U0898) and is licensed by Civil Aviation Authority (ATOL -
T7270) offering you and your money the very best in financial protection and
peace of mind at all times.

Contact Information: Daniel Ox, Managing Director, Como Street Travel Ltd, Equitable House, 1st Floor, 88-100 South Street, Romford, Essex, RM1 1RX, daniel at beatthebrochure.com +44(0)131-624 8989