BeautifulPeople.com Launches Virtual Sperm Bank

Beautiful baby boom creates demand for beautiful donors

NEW YORK, June 21, 2010 - www.BeautifulPeople.com, the dating site with a strict ban on ugly
people, has launched a virtual sperm and egg bank for people who want to have
beautiful babies.

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    (Logo:  photos.prnewswire.com/prnh/20091026/LA92438LOGO-a)

The Beautiful Baby service - which is also available to non-members - was
created for people who want to maximize their chances of having good looking
children.

Managing director Greg Hodge said: "BeautifulPeople.com has launched a
fertility introduction service to help members and non-members alike
procreate. There are no financial benefits for us in doing so - we are simply
responding to a demand for attractive donors. Every parent would like their
child to be blessed with many fine attributes, attractiveness being one of
the most sought after. For a site with members who resemble Brad Pitt, George
Clooney and Angelina Jolie you can imagine the demand."

Founder Robert Hintze added: "Initially, we hesitated to widen the
offering to non-beautiful people. But everyone - including ugly people -
would like to bring good looking children in to the world, and we can't be
selfish with our attractive gene pool."

Since its creation in 2002, BeautifulPeople.com has become the world's
largest community of beautiful people with over 600,000 members from 190
countries.

Jean Smith, cultural anthropologist said:

"BeautifulPeople.com is doing what people are doing anyway, which is
securing what they believe to be the highest level of genetic material they
can, to ensure the best chance of success for their offspring.

"This service makes it easier for those who subscribe to the same ideal
of beauty as those of 'Beautiful People' to find donors whom they perceive to
supply appropriate genetic material."

Already, over 600 beautiful babies have been born to couples who met
through the site, a fact which is attracting the attention of broody
individuals and fertility clinics.

Dr Mohamed Menabawey, media director at The London Bridge Fertility,
Gynecology and Genetics Center is positive about the BeautifulPeople.com
donor service:

"The removal of donor anonymity has created the massive UK shortage. The
cost, confusion and damage of what many believe now to be failed anonymity
legislation is there for all to see. It is manifested in the shortage of
donor gametes and growing fertility tourism."

BeautifulPeople.com member James Frederiksen is one of many singles who
have used the fertility forum and expressed an interest in donating sperm.

"I'm from Norway and it's very common for young, healthy men there to
donate sperm. There seems to be a shortage worldwide, being a
BeautifulPeople.com member I wanted to do whatever I could to help others
create beautiful babies."

How the virtual sperm bank will work

The BeautifulPeople.com virtual sperm bank is a forum where members
register and state their procreation interests. A number of members already
registered on the forum are married or in a relationship where for many
reasons, an external donor is required. Likewise, many men have been able to
register to help infertile couples or single women to conceive healthy,
attractive offspring.

There are many levels on which this virtual sperm bank can benefit the
community. As well as non-members, men and women within the
BeautifulPeople.com community who are seeking more than romance or social
interaction are able to use the forum as an additional facility where they
are able to enter relationships, but with an upfront attitude to their family
goals.

Members wishing to donate will be able to access information on which
clinics to contact and gather information on the donor protocol.

A bit more about BeautifulPeople.com

BeautifulPeople.com is the largest network of attractive people in the
world.

Entry to BeautifulPeople.com is only possible after passing a democratic
rating process, where members of the opposite sex vote 'yes definitely,' 'hmm
yes, O.K.,' 'hmm no, not really' and 'NO Definitely NOT' based on photographs
and a brief profile submitted by new applicants.

After a recent cull of 5,000 members who had gained weight, over 600,000
members remain on the site, representing 190 countries and every ethnic and
cultural background.

An elite global lifestyle

    Members of BeautifulPeople.com enjoy:
    - Glamorous parties and a jet set global network
    - Access to the most beautiful people locally and from around the world
    - Approaches by film and TV companies
    - Potential contracts from modeling agencies
    - Extended professional networks, through BeautifulPeople.com and leading
      businesses

BeautifulPeople.com is located at www.BeautifulPeople.com

Laura Wood, or Laura Hind, both of Golden Goose PR, GB +44-207-376-0070 / +44-7917-108-187, email: beautifulpeople at goldengoosepr.com, for BeautifulPeople.com; NOTE TO EDITORS: Robert Hintze, founder and Greg Hodge, managing director are available for interviews. English, Danish, French, Italian, Spanish, and Japanese speaking spokespersons also available on request.