Belgacom Signs Strategic Partnership with blinkx to Power Video Search Across its Entertainment Platform

By Blinkx, PRNE
Tuesday, November 16, 2010

Ground-breaking three-screen initiative will incorporate blinkx's patented technology

SAN FRANCISCO, November 17, 2010 - blinkx, the world's largest and most advanced video search engine, today
announced a strategic partnership with Belgacom, Belgium's leading quadruple
play provider with Internet broadband, television, mobile and wireline
communication services, to power TV and Video Search across Belgacom's new
entertainment platform. This strategic partnership is exclusive for Belgium
and Luxembourg and will open the door to new business models and
opportunities in digital TV and entertainment.

Based on technology that was perfected over 12 years at Cambridge
, blinkx uses patented conceptual search, combined with speech and
image recognition software, to understand large amounts of rich media content
more thoroughly than any other solution available today. This deep
understanding of content enables blinkx to deliver unrivaled accuracy and
relevancy in its video and TV search capabilities.

A telecom and media industry pioneer, Belgacom has chosen to incorporate
blinkx's unique technology into its next generation entertainment platform,
which will bring more content and applications to a wider variety of devices,
including TVs, PC/Macs and mobiles, thanks to Belgacom's smart networks, and
deliver a highly personalized and entertaining experience to users.

"We're thrilled to be working with Belgacom on this initiative," said
Suranga Chandratillake, founder and CEO, blinkx. "We believe their plans for
this entertainment platform are truly visionary and represent the future of
the three-screen experience. Belgacom understands how audiences want to
consume content and blinkx's unparalleled search and discovery functionality
can help them deliver the best, most personalized user experience."

"blinkx's in-depth video search technology is truly unique and the
company has always been an innovator in the online TV and video space," said
Didier Bellens, CEO of the Belgacom Group. "Belgacom is committed to bringing
the most cutting-edge technology and the very best user experience to our
customers. This strategic partnership with blinkx complements other
innovative initiatives we announced last months with OnLive, Jinni and
Softkinetic / In3Depth, all leading and visionary companies in their fields."

As the pioneer in video search technology, blinkx has built a reputation
as the smartest way to find rich media on the Web. The company has made more
than 720 partners and indexed over 35 million hours of video and audio
content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video
search engine. Today, blinkx has indexed more than 35 million hours of audio,
video, viral and TV content, and made it fully searchable and available on
demand. blinkx's founders set out to solve a significant challenge — as TV
and user-generated content on the Web explode, keyword-based search
technologies only scratch the surface. blinkx's patented search technologies
listen to — and even see — the Web, helping users enjoy a breadth and
accuracy of search results not available elsewhere. In addition, blinkx
powers the video search for many of the world's most frequented sites. blinkx
is based in San Francisco and London. More information is available at

About Belgacom

Belgacom (Euronext Brussels: BELG) is Belgium's leading quadruple play
provider with Internet broadband, television, mobile and wireline
communication services. More information:

Tim Turpin of Sparkpr, +1-415-321-1894, tim.turpin at; or Nicole Love of Marlin PR, +44 207 869 8328, at; or NOMAD, Charles Lytle or Christopher Wren of Citigroup Global Markets Ltd, Broker, +44-207-986-4000, all for blinkx

will not be displayed