Big 4 Challenge Google's Position as the World's Most Attractive Employer

STOCKHOLM, September 28, 2010 - Universum releases the global talent attraction index: "The World's Most
Attractive Employers 2010", based on close to 130,000 career seekers, with a
business or engineering background. Following the unprecedented world release
in 2009, Google still manages to keep the no. one position, but this time
facing growing competition from the big four auditing firms. In the business
category, 2010 has been a good year for the auditing industry, as the top
four companies now take four out of the top five places in the ranking.
"We're witnessing the auditing firms and FMCG companies reconquering their
talent group after a brief love-affair with the IT industry," said Michal
Kalinowski, Universum's CEO. On a less positive note, the companies in the
Banking and Investment industry, Management Consulting, and Oil & Gas, now
encounter the problem of being perceived as less attractive employers.

In the engineering category, however, the IT-sector companies continue to
dominate: the top three employers-Google, Microsoft, and IBM-maintain their
positions from last year. The notable changes are Japan's Sony at no. four
and Apple's new entry. German car manufacturer BMW is still the most powerful
employer brand in the automotive industry. In the top 10, where American
corporations dominate, praise must also be given to Siemens for their 8th
position.

    World's Top 10-Business

    1. Google (1)
    2. KPMG (8)
    3. Ernst & Young (5)
    4. PricewaterhouseCoopers (2)
    5. Deloitte (10)
    6. Procter & Gamble (6)
    7. Microsoft (3)
    8. The Coca-Cola Company (13)
    9. J.P. Morgan (7)
    10. Goldman Sachs (4)

    World's Top 10-Engineering

    1. Google (1)
    2. Microsoft (2)
    3. IBM (3)
    4. Sony (7)
    5. BMW (4)
    6. Intel (5)
    7. General Electric (6)
    8. Siemens (8)
    9. Procter & Gamble (10)
    10. Apple (new entry)

                In parenthesis is the company's position in 2009.

                   Go to www.universumglobal.com/Top50

"Multinational corporations are increasingly aware of the current and
future challenges of a shrinking workforce. To counter problems in securing
their talent pipeline requires a talent attraction and employer branding
strategy," advised Michal.

To receive press kit, e-mail: cvm@universum.se

Universum is an international company that specialises in the field of
employer branding*. Universum delivers a full range of services in research,
strategic consulting and communication solutions that enable employers to
better understand, attract and retain current and future ideal employees. For
more information, go to www.universumglobal.com

Name: Christopher Van Mossevelde, Phone: +46-8-5620-2749 / Cell: +46-739-05-41-14, E-mail: cvm at universum.se