Birlasoft Unveils Customer Insight Lab to Help Businesses with Customer Acquisition, Engagement & Retention

By Birlasoft, PRNE
Monday, March 21, 2011

BANGALORE, India, March 22, 2011 - Birlasoft today announced investments to set up a Customer Insight Lab at
its Bangalore facility in India. Focused on Customer Relationship Management
(CRM)-based innovative solutions, the lab will carry out original research
and development services to help customers drive business value through
innovation, achieve large scale CRM transformations with a reduced 'Total
Cost of Ownership' & 'Total Opportunity Value.'

The Customer Insight Lab will serve as an incubation centre for
technology offerings such as Customer Analytics, Mobile CRM and Social CRM as
well as for vertical-focused offerings including - Wealth Management for the
Financial Services industry and Warranty Management for the Manufacturing
sector. In addition, CRM Tools, Frameworks, Accelerators and
Proof-of-Concepts for our clients will be developed at this center.

Birlasoft's CRM Centre of Excellence (CoE) has forged strong alliances
with Siebel, and Oracle and has an established experience in
'Oracle-On-Demand' solutions, Sales cloud, Service cloud and
application development, Application outsourcing engagements, package
evaluation, CRM Upgrades & SaaS Consulting and production support.

Speaking at the occasion, Mr. Arup Gupta, CEO, Birlasoft said, "Customer
Value can be derived through innovations using business and customer
analytics. At Birlasoft, we believe that Insight added with Foresight can
result in technology innovations that deliver business benefits. Capitalizing
on our strengths and partnerships, this centre will provide innovative,
cutting-edge and cost-effective solutions, prototypes and products for our
clients in the key verticals of BFS&I and Manufacturing. The investments in
the Customer Insight Lab will be about one million dollars (1 Mil USD) in a
year's time and this lab is the precursor to some of the new initiatives we
are taking at Birlasoft."

About Birlasoft

Birlasoft, part of 150 year old multi-billion dollar CK Birla Group,
enables clients in Banking & Financial Services, Insurance and Manufacturing
industry, to become competitive in their business by providing value-based
information technology services; in onshore, offshore and near-shore models.
For further information, go to

To read more on Birlasoft's Enterprise offerings, please visit:

Disclaimer: Birlasoft & the Birlasoft Logo are registered trademarks of
Birlasoft. Third-party trademarks contained in this document are the property
of their respective owners.

At Birlasoft: Mohit Verma, Senior Manager - Media Relations, +91-9818821641, mohit.verma at; or Hemlata K Varlani, General Manager - Global Marketing, Birlasoft, +91-9560699255, hemlata.varlani at

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