National Trust Reports the Rise of the Daycation

By The National Trust, PRNE
Monday, March 21, 2011

SWINDON, England, March 22, 2011 - New National Trust research* reveals that the number of Brits taking a
two-week holiday has decreased by 18% over the past five years with 51% of
Brits not planning to take a fortnight's holiday in 2011.

The study reveals a new trend for Brits taking multiple single day
holidays throughout the year, as opposed to the traditional two-week break
their parents worked towards.

Over a quarter (27%) of Brits are planning to take at least ten single
days holiday - or 'daycations' - this year and a further 36% will take
between five and ten. 48% of those polled cited the cost of a fortnight's
holiday as the main reason for not taking two weeks off work, whereas one in
12 hard-working employees blamed the inability to switch off from the job.

For time-poor Brits the growing daycations (
trend means they can split their time into smaller and more frequent holidays
or days off and 42% of those polled cited this as the reason for favouring
day trips. A further 64% said the daycation was a cheaper alternative to the
traditional holiday and 57% believe they're a lot less hassle.

Tony Berry, visitor experience director of the National Trust, commented:

"Our research reveals an interesting trend for Brits taking multiple
single days off work, making the most of their spare time - and enjoying
these daycations, as we've coined them. Our visitor numbers for 2009-2010
also reflect this with over 17 million people enjoying our houses
( and gardens
and millions more exploring the swathes of outdoor spaces we care for."

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Despite those in fulltime employment having 28 days holiday on average
each year**, the research also revealed that 34% of employees are unable to
switch off from work at all during their time off and taking shorter breaks
and single days off help them unwind as they don't dread work piling up when
they return.

The study found that Brits in the East of England are most likely to take
a daycation with 32% planning to take more than ten single days off from work
this year; this is followed by those in the South West and North West (30% in
each region). The Welsh were revealed as the country's top workaholics with
21% saying they do not switch off from the job - even on their days off -
Londoners and those in the East of England ran a close joint second with 20%.

With 32 million Brits intending to take a day trip this year, London and
South East England has been named the top daycation hot spot in the UK with
sites such as the South Downs appealing to visitors who want to escape the
stresses and strains of work-life. South West England and Yorkshire and the
North East (
) were next on the daycation to do list with 41% and 40% of the vote

Notes to editors

* National Trust used the independent online research company Fly
Research who surveyed 2,066 office workers from across the UK, aged 18 and
over, between the 20 and 24 January 2011

** Source:, Sunday 5 December 2010

About National Trust:

The National Trust cares for over 300 of England, Wales and Northern
greatest historic houses and gardens, 1,000 km of coastline and
vast swathes of Britain's most beautiful countryside. From former workers'
cottages to the most iconic stately homes, and from mines and mills to
theatres and inns, the stories of people and their heritage are at the heart
of everything it does. People of all ages - individuals, schools and
communities - get involved each year with events and working holidays and
over 56,000 volunteers help to bring the properties alive for the Trust's 3.8
million members and many more million visitors.

    For more information please contact
    Laura Appleby
    The National Trust
    Kemble Drive
    SN2 2NA.

For more information please contact: Laura Appleby,The National Trust, Heelis, Kemble Drive, Swindon, Wiltshire, SN2 2NA., +44(0)1793-817780

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