Birmingham, Brighton and Blackpool Sea Life Centres Lead Shark Week 24th - 31st July 2010

LONDON, June 30, 2010 - Birmingham, Brighton and Blackpool Sea Life Centres will lead the UK in
Shark Week from 24th - 31st July 2010.

James Burleigh, Divisional Director for the Sea Life Centres in Europe,
says: "Research reveals many species of shark will be extinct within ten
years, so Sea Life Shark Week will help visitors empathise with these awe
inspiring creatures."

Sea Life Shark Week will include a number of fun, interactive, family
orientated activities that will suit kids from three to 93.

Educational talks will be held by the shark displays at each centre,
including a 'Super Shark Show' where the genius Professor Elasmobranch takes
on zany shark hunter Cap'n Slaughter.

Other centres will offer those with overwhelming shark phobias the chance
to be hypnotised and overcome their fears, while kids will be able to solve a
series of educational puzzles on the centres' shark trails.

As sharks are able to detect a drop of blood in an Olympic sized swimming
pool, other activities will include a smell stall where visitors will be able
to smell how everyday aromas would smell to a shark, whilst other centres
involved in shark training will present a special shark feeding display
limited to Shark Week only.

Sea Life London Aquarium also holds 'Shark Summer' throughout the summer
holidays with a series of educational talks.

Activities and times will vary according to each centre and visitors are
advised to check the individual Sea Life Centres' website at
www.sealifeeurope.com or call +44(0)1202-440066 before visiting for
further information.

Notes to editors: Hi-res shark images available on request. Issued by Sea Life Centres UK. Please call PR Officer Ellie Cowley on +44(0)1202-440066 for further information.