Revitalization of the LI-NING Brand Takes China's Sports Goods Industry on a Quantum Leap

BEIJING, June 30, 2010 - With the momentum of remarkable growth in recent years behind it,
LI-NING's brand revitalization comes on the 20th anniversary of their
establishment by founder, Mr. Li Ning, who will personally make the
revitalization announcement and official unveiling of the new logo and new
slogan at Li-Ning's Beijing headquarters on June 30th 2010. A large group
will gather at the LI-NING Centre to celebrate the launch including LI-NING
Company executives, investors, representatives from each of LI-NING's five
gold medal-winning teams, along with many other VIP guests.

    (Logo: www.newscom.com/cgi-bin/prnh/20100630/CNW031
           photos.prnewswire.com/prnh/20100630/CNW031 )

Yuan Qnqing, Li Ning Company Limited, Add: No.8 Xing Guang 5th Street, Opto-Mechatronics Industrial Park, Zhongguancun Science & Technology Area, Tongzhou District, Beijing, P.R. China 101111, +86-10-8080-0730, enqing.yuan at li-ning.com.cn or Tang Yeping, Ruder Finn Public Relations (Beijing Office) Add: E101, East Lake Villas, 35 Dongzhimenwai Main Street, Dongcheng District, Beijing, 100027, +86-10-6462-7321-677, Fax, +86-10-6462-7327, tangg at ruderfinnasia.com