blinkx Extends Partnership with Brazilian Digital Media Pioneer, ELO Company, to Launch Internet TV Platform
By Blinkx, PRNETuesday, April 13, 2010
Joint venture democratizes access to millions of videos from around the Web for Brazilian consumers
SAN FRANCISCO, April 14, 2010 - blinkx, the world's largest and most advanced video search engine, and
ELO Company, a Brazilian digital media company and distributor of audiovisual
content, today announced the launch of ELO blinkx Brasil Internet TV platform
to provide Brazilian consumers with access to millions of streaming videos on
the Web. Users will now be able to easily discover and watch their favorite
content, from music, entertainment, food, sports, travel, fashion and much
more, wherever and whenever they want, free of charge.
Using blinkx's patented search technology, the ELO blinkx Brasil Internet
TV platform allows users to easily search, discover and watch thousands of
high-quality videos online. The Platform also provides advanced interactive
tools and links to related content to give users a rich viewing experience.
"Brazil is one of the most exciting and fast-growing markets for digital
media," said Suranga Chandratillake, founder and CEO of blinkx. "Broadband
access has been doubling year over year, and it's estimated that by 2013,
there will be over 65 million Brazilians online. We're thrilled to be
partnering with one of the leading digital media companies to provide a way
for consumers to more easily navigate, discover and access video content
online."
"As the leading digital media company in Brazil, we are committed to
providing consumers with the best, most interactive online experience," said
Sabrina Nudeliman, ELO Company's director and co-founder. "By partnering with
blinkx, we're able to expand our service to offer an innovative way for users
to find and access all of the premium content available on the Web, free of
charge."
As the pioneer in video search technology, blinkx has built a reputation
as the smartest way to find rich media on the Web. The company has made more
than 650 partners and indexed over 35 million hours of video and audio
content to date.
About ELO Company
ELO Company is a leading digital media company and distributor of
audiovisual content in Brazil. It has a wide-ranging catalogue of videos
including feature length films, shorts, videoclips, documentaries,
miniseries, and animations that are distributed to TV channels, festivals,
exhibitions, and airlines all over the world. In its digital media business,
ELO has 18 themed channels available with more than 1,000 titles to be
released on various platforms. ELO was granted exclusive licensing rights to
use technology supplied by blinkx to operate its Internet TV in Brazil.
Furthermore, ELO develops branded TV channels in a joint partnership with
brands seeking a differential advantage to enhance their communication. Find
out more on www.elocompany.com.br.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video
search engine. Today, blinkx has indexed more than 35 million hours of audio,
video, viral and TV content, and made it fully searchable and available on
demand. blinkx's founders set out to solve a significant challenge - as TV
and user-generated content on the Web explode, keyword-based search
technologies only scratch the surface. blinkx's patented search technologies
listen to - and even see - the Web, helping users enjoy a breadth and
accuracy of search results not available elsewhere. In addition, blinkx
powers the video search for many of the world's most frequented sites. blinkx
is based in San Francisco and London. More information is available at
www.blinkx.com.
Tim Turpin of Sparkpr, +1-415-321-1894, tim.turpin at sparkpr.com; or Nicole Love of Marlin PR, +44-207-869-8328, Nicole.love at marlinpr.com; or NOMAD for blinkx, Charles Lytle of Citi
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