blinkx Joins YouTube, Hulu, and Yahoo! on Nielsen’s Top 10 Video Sites

SAN FRANCISCO -

- Traffic to blinkx.com continues to soar as more users turn to search

blinkx, the world’s largest and most advanced video search engine, today announced that it has broken into the top 10 most popular video sites, according to a recent Nielsen VideoCensus report of video usage in the U.S. Ranked by video streams for July 2009, the short list also includes top industry brands YouTube, Yahoo!, MSN, MTV, and CNN.

In addition to a ranking of top online video brands, Nielsen’s survey recorded significant growth in online video usage overall. According to the report, there has been a 31% increase in the number video streams since last year, and a 42% growth in time per viewer.

“As video content on the Web continues to explode across hundreds of sites - whether HD-quality movies, news, or UGC, consumers need a simple, accurate, way to find it,” said Suranga Chandratillake, founder and CEO, blinkx. “With over 530 content partners and 35 million hours of video in our index, blinkx is simply the best way to find what you’re looking for - from skateboarding bulldogs to breaking news to episodes of Lost. We’re delighted to have achieved this kind of growth, and believe this is only the beginning.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 530 partners and indexed over 35 million hours of video and audio content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About Nielsen

The Nielsen Company’s online and mobile solutions deliver comprehensive, independent measurement and analysis of digital audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. Nielsen enables clients to make informed business decisions about their digital and mobile strategies. For more information, please visit www.nielsen.com.

Source: blinkx

Tim Turpin of Sparkpr, +1-415-321-1894, tturpin at sparkpr.com; or Nicole Love of Marlin PR, +44-207-869-8328, Nicole.love at marlinpr.com, or NOMAD, Charles Lytle of Citi, all for blinkx