Blockbusters set to Influence 2011's Travel Trends Says DialAFlight

LONDON, January 19, 2011 - The entertainment industry consistently paves the way for travel trends,
particularly the big blockbusters. Box office success directly correlates to
travel industry booms, and 2011 is no exception. The success of Stig
Larsson's Millennium trilogy has already set Stockholm's travel industry
alight, with the rest of Scandinavia feeling a happy knock on effect. The
amount of people choosing to visit Sweden's famous Royal Palace and Vasa
Museum is only going to rise in 2011 with the ever increasing popularity of
the films and books alike.

With Peter Jackson's The Hobbit Part 1 set for a Christmas 2011 release,
travel company DialAFlight is predicting that New Zealand is once again set
for a heavy influx of Middle Earth-loving tourism. The Hobbit is set to
out-do its weighty big brother's The Lord of the Rings sweet successes, as
interest in seeing New Zealand's extraordinary landscapes has yet to wane but
steadily intensify.

2011 is going to be a big year for New Zealand. A significant increase in
searches for flights has already been noted off the back of the rugby World
Cup and this is only set to continue.

It's not only blockbusters and sporting occasions tipping the trends in
2011. As we climb out of the recession, travelling with an eye on value for
money is becoming increasingly important. For this reason, countries such as
Indonesia and Thailand are set to become the meccas for budget travelling.
Both countries are valued for their culture, quality of living and remarkable
scenery. Unsurprisingly their popularity with travellers from the UK
continues to grow.

And finally, when there's a Royal Wedding on the horizon, there are no
prizes for guessing which holiday period has already seen an increase in
search interest. The extra Easter bank holiday is a catalyst for new holiday
trends and flight details.

Cheap flights connoisseur, DialAFlight, offer year-round deals to all the
above destination. With an array of flights to New Zealand (
www.dialaflight.com/flights/newzealand/) and snug deals at Sweden's
Ice Hotel, it's time to get trending.

About DialAflight

DialAFlight is one of the UK's leading travel companies and has been in
business for 30 years. Our sales people have 2000 collective years experience
between them and our buying power is second to none. Each year hundreds of
thousands of people come to us for cheap flights, hotels, car hire, weekend
breaks and business flights. DialAFlight offer more than six million cheap
flights to a wide range of destinations around the world including flights to
South Africa (www.dialaflight.com/flights/africa/southafrica/).

For more information please visit www.DialAFlight.com.

DialAFlight, Vicky Hampton, +44(0)2079629966