Blurb Launches Bookmaking Plug-In for Adobe InDesign

SAN FRANCISCO, June 21, 2011 -

- The first of its kind,
the plug-in streamlines the bookmaking process for book
designers

Blurb, the creative publishing and marketing platform, today
announced the release of their plug-in for Adobe® InDesign®. The
plug-in, compatible with CS3, 4 and 5, will allow users to easily
generate any of Blurb’s hundreds of page and cover templates right
within InDesign and greatly improves the export and PDF-to-Book
upload process-providing users with a more streamlined bookmaking
experience.

Blurb’s Plug-in, the first of its kind offered by a mainstream
online book making platform, puts every combination of Blurb book
type and customization option, at the fingertips of design savvy
users. This seamless experience, from conception of a book project
to the high quality printing Blurb.com offers, is unmatched in the
industry. What’s more, the plug-in is unique in that, by way of a
proprietary export preset, it ensures files print flawlessly and
any color management work is maintained.

The key features of the Plug-in for InDesign include:

• Blurb Template Creator interface, which creates blank page and
  cover templates in InDesign on selection of book size and paper, or
  cover, type.
• Blurb PDF export preset, which is automatically installed for
  higher quality printing.
• Error reduction in Blurb’s PDF-to-Book upload process.

The plug-in further extends Blurb’s unparalleled range of
bookmaking tools, particularly for designers and photographers
looking for more creative control in their book design. With 3
covers, 5 paper types and 5 endsheet color choices Blurb’s
extensive range of nearly 500 unique combinations challenges that
of services usually restricted to pros.

“The free Blurb plug-in for InDesign CS5.5 is an excellent
resource for anyone using InDesign who wants to publish a book with
Blurb,” said Kiyo Toma, senior product manager for InDesign at
Adobe. “This plug-in lets every InDesign user focus on book design
by reducing the complexity inherent in the book production
process.”

Blurb’s Plug-in for InDesign is the second in a suite of
applications designed to work in conjunction with Adobe products,
following the May launch of their Adobe PhotoShop Lightroom
Plug-in.

About Blurb®

Blurb® is a creative publishing and marketing platform that
unleashes the creative genius inside everyone. Blurb’s platform
makes it easy to design, publish, market and sell
professional-quality books, using the Blurb Bookify™ online
bookmaking tool, Blurb’s free, award-winning Blurb BookSmart® app
or by using Blurb’s PDF to Book workflow. Blurb’s bookstore and
online marketing tools enable customers to market and sell their
books, and keep 100% of their profit. Blurb’s social and community
features allow customers to create and share Blurb books among
friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team
of design, Internet and media veterans who share a passion for
helping people bring their stories to life. In 2010, Blurb shipped
just under 1.4 million books to more than 70 countries and
territories. That same year, Blurb was ranked the fastest growing
media company on the Inc. 500. Blurb is based in San Francisco with
offices in London. For more info, visit href="www.blurb.com/">www.blurb.com.

Grace Musat, +1-212-880-5371, Grace.Musat at ogilvypr.com