Boats.com Acquires Allboats.com

LONDON, June 28, 2011 -

Creating the
European market leader in boat buying and selling

Boats.com, the leading online marketplace for boat buying and
selling, owned by Dominion Marine Media, has acquired the
innovative European portal Allboats.com from BoHil Media, a
division of The Telegraaf newspaper group based in Amsterdam. 
The Allboats website and its content will merge with the existing
Boats.com business and brand to become the largest of its kind,
with over 700,000 boats for sale in 171 countries - representing a
total value of over €135 billion.

The acquisition forms an integral part of the company’s plans to
grow consumer traffic and dramatically increase content on
Boats.com, whilst creating an online community for boat owners. The
new site will become the European market leader for classified
marine advertising.

In May, the company announced the appointment of Julian Gowing
as European General Manager of Boats.com and this acquisition marks
the first step in Dominion Marine Media’s planned expansion
strategy for Europe.

Julian Gowing comments: “The vision is for the new Boats.com
site to become the definitive information resource for boat owners
and the boating industry.  We are going to provide a
compelling resource and community for anyone buying,
selling, maintaining or just enjoying boating. We will
continue to develop and launch new products and offerings which
will enable our visitors to enjoy a new level of targeted and
interactive products and services.”

“We are delighted to have completed the successful sale of the
AllBoats.com business to Dominion Marine Media.” said Caspar
Peters, Managing Director of BoHil bv. “The AllBoats.com concept of
content indexation and aggregation represents an important trend in
online listings, and we are proud to have created such a powerful
platform and grown the content and traffic so effectively in less
than two years. Dominion Marine Media are ideally placed to take it
forward to the next level and we wish them well.”

The acquisition of Allboats.com also includes traffic, inventory
and technology. Boats.com, which has its European headquarters in
Fareham, UK will also be unveiling a new look logo and website.
Customers will be able to stay abreast of all the exciting
developments by registering on the new website at href="www.boats.com">www.boats.com 

Notes for Editors

About Boats.com- In partnership with the boating
industry, Boats.com is building and maintaining the marine Internet
marketplace. Boats.com enables boat users, manufacturers and
resellers - including yacht brokers, boat dealers, marinas,
boatyards, and other marine service businesses - to participate in
a thriving online community and state-of-the-art e-commerce
channel. By enhancing the consumer’s boating experience and helping
to increase the industry’s effectiveness, Boats.com has opened up
new commercial opportunities for the industry and is helping to
grow the sport of boating. The Boats.com management team is made up
of boating and Web/Internet business veterans, whose depth and
breadth of experience has enabled it to build strong, strategic
partnerships. Boats.com is a division of Dominion Marine Media,
based in Norfolk, Virginia, USA.

Dominion Marine Media is the recreational marine industry
division of Dominion Enterprises - a leading marketing services
company serving the automotive, marine, enthusiast and commercial
vehicle, real estate, apartment rental, and employment
industries.  Dominion Enterprises’ businesses provide a
comprehensive suite of technology-based marketing solutions
including Internet advertising, lead generation, CRM, Web site
design and hosting, and data management services.  Dominion
Enterprises has more than 40 market-leading Web sites reaching more
than 17.6 million unique visitors, and more than 280 magazines with
a weekly circulation of 2.4 million.  Headquartered in
Norfolk, Virginia, the company has 4,900 employees in more than 186
offices.

For further information please contact McKenna Townsend PR on Tel. +44(0)1425-472330 or email matt at mckennatownsendpr.com or nicola at mckennatownsendpr.com