Carrera Champion Sunglasses Featured in new Michael Franti Music Video for the Italian Version of "Sound of Sunshine"By Carrera, PRNE
Monday, June 27, 2011
PADOVA, Italy, June 28, 2011 -
CARRERA, one of the most recognized sunglass and sport eyewear
brands in the world produced by Safilo Group, has announced the
inclusion of its “Champion” sunglass model in the Italian version
of Michael Franti’s newest music video for the single “Sound of
Sunshine,” featuring the famous Italian singer Lorenzo “Jovanotti”
To view the Multimedia News Release, please click:
Shot in an old style Italian farm, the video takes place on a
beautifully sunny and happy day where the atmosphere is relaxed and
care-free. A triumph of sun, friendship and energy, Michael and his
good friend Lorenzo celebrate “the good old days” when time moved
slowly and life was easy. They spend this day together enjoying
their time singing, playing and basically living life to the full.
The video is a true celebration of sun, peaceful moments,
friendship and good times.
The CARRERA Champion sunglasses - in a dark havana Optyl frame
with a new blue mirrored lens - is worn by Michael in some scenes
in the video, where he is enjoying sun and music together with his
The “Sound of Sunshine” single is currently in rotation on all
major musical broadcast and on-line outlets. The album, by
the same name, TheSound of Sunshine, will be released
internationally on June 28, 2011.
The CARRERA “vintage collection” features new “fashion” sunglass
styles that resonate with young and stylish trendsetters around the
world. Customized with iconic retro detailing, the new models from
CARRERA have achieved cult status and make a bold fashion
statement. In this video has been featured the brand new version
with blue lenses of the iconic and successful model “Champion.”
The highly unique and recognizable aviator shape of the
“Champion” sunglasses are inspired by the original design first
introduced in the early Eighties and produced in Optyl, an
extremely lightweight and hypoallergenic patented material that is
proprietary to Safilo Group.
CARRERA’s trademark history in the sector of sports eyewear
began in 1956. The sunglass brand reached new heights in popularity
in the 1980s, becoming one of the most iconic fashion sunglass
collections of the decade. In 1996, Safilo Group acquired CARRERA,
a market leader in sunglasses and prescription eyewear. Today,
CARRERA remains an iconic and successful international eyewear
brand synonymous with design, innovation and quality.
Safilo Group Press Office, Tel: +39-049-698-5459, Fax : +39-049-698-7075, E-mail: pressoffice at safilo.com .
Tags: Carrera, Italy, June 28, Padova