BodogBrand.com Brand Licensing Deal With BodogCoffee.com

MANILA, Philippines, July 15, 2011 -

BodogBrand.com is happy to announce that they have completed a
brand licensing deal with a new Food & Beverage (F & B)
start-up headquartered in Manila, Philippines. Headed by well known
Philippine/Canadian businessman Jose ‘Chim’ Esteban the new
integrated F & B company will share food preparation across
different brands all tied together by the world leading Italian
designer coffee Illy.

The project now owns the countrywide rights to Illy coffee in
the Philippines and its coffee technology.  All the outlets
will also sell Illy automatic coffee machines and will include an
Illy wholesale arm supplying to restaurants and hotels.  The
brands in this project include; Cantinetta branded Italian food
stores, Illy branded coffee outlets and a chain of Bodog Coffee
outlets (BodogCoffee.com). The new venture has done a deal with
BodogBrand.com for the rights to use the Bodog name for Bodog
Coffee outlets regionally all over Asia.  

Mr Esteban commented: “Our group has a background in
importation, retail and restaurants so this is a natural extension
for us. Asia is quickly adopting coffee as a part of its lifestyle
culture so the mix of quality coffee and the brand image of Bodog
is the perfect blend.  We are piloting the project in Manila
as its a good example of the markets we see regionally.”

Calvin Ayre, the Canadian Founder of BodogBrand.com, the
Antiguan based branded venture capital operation, added: “I have
known Chim for nearly 20 years so when he came to me with his Food
and Beverage company idea and wanted to know if he could use Bodog
as part of it I jumped at the opportunity to work with an old
friend.

“I especially like some of his ideas of how to integrate the
modern lifestyle and technical image of Bodog with the Bodog Coffee
branded outlets. Chim really understands consumer psychology and
this is a perfect fit to highlight what the Bodog brand personifies
- an aspirational lifestyle.”

Currently, there are three Cantinetta Italian food outlets, five
Illy expressemento outlets and one Bodog Coffee outlet up and
running in Manila.

About BodogBrand.com:

Created in 2005, the Bodog licensing enterprise is a branded
venture capital and licensing organization headquartered in the
Caribbean nation of Antigua, with business development offices in
London, England.

BodogBrand.com holds the global rights to license the Bodog
brand across all sectors, with a mandate to partner with and/or
license the brand to carefully selected licensees to accelerate
partner growth, while simultaneously extending the Bodog brand into
new and adjacent markets. Current BodogBrand.com licensees are
involved in an array of products and services worldwide, including
online gaming, music, and other entertainment properties. In 2010,
the Bodog brand acquired the global gaming brand Slots.com, which
will provide additional licensing opportunities in many
jurisdictions.

BodogBrand.com represents a new way of thinking - one that
allows entrepreneurs to control their own destinies and their teams
to retain the innovation and passion that makes their businesses
hum, but also lets them harness the momentum of a global brand to
take their success to the next level. Every licensee that succeeds
lifts the others, as the brand strength and recognition
snowballs.

For further information please call: Ed Pownall, BodogBrand.com’s International Press Office (London), on +44-7825-064-776