Boots to Stock Male Sexual Enhancer

Prelox - A Healthy Sex Life, Whatever Your Age

NEWCASTLE UPON TYNE, England, April 12, 2010 - The UK's biggest pharmacy-led retailer, Boots UK Ltd, will
today launch a revolutionary product to improve the sex lives of men
suffering from erectile problems.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/pharmanord/42406/

Prelox, a unique combination of natural ingredients,
pycnogenol and L-Arginine, is backed by years of scientific research showing
its benefit in sustaining blood flow to the genital area.

The innovative product, distributed in the UK by Northumberland based
Pharma Nord, provides a safe, natural alternative to medicinal drugs for
erectile problems.

Prelox launches in 600 Boots stores across the UK today and it is the
first time the retailer has sold a product of this kind. A Pharma Nord UK
spokesman said: "We're delighted to be working with Boots to launch Prelox.
Boots are very excited about this product and see it as the cornerstone of a
new direction for their Family Planning category."

Prelox contains two naturally occurring substances, L-Arginine, an
essential amino acid found in many foods, and pycnogenol, a powerful
antioxidant, which is obtained from the bark of French maritime pine trees.
It is the interaction between these ingredients, which may help to maintain
blood flow to the genital area.

L-arginine is used within the body to form the substance nitric oxide,
which has an essential role in normal blood vessel function and blood flow.

Pycnogenol contains Proanthrocyanadins, antioxidants that protect blood
vessels against the damaging effects of free radicals produced within the
body.

Nutritionist Gareth Zeal says: "As well as men with erectile problems,
Prelox may also work for people with overactive sex lives or who just want to
boost a healthy sex life.

"One of the main reasons men get erectile problems is that the blood flow
isn't what it used to be. It can also be caused by cholesterol levels, poor
diet, or stress due to busy, overactive lifestyles.

"L-Arginine and pycnogenol in Prelox will help blood flow to the
extremities, in this case the genitalia. Two to four capsules a day for about
a month should produce a noticeable effect.

"And you don't need to take it before bed. Prelox works whatever time of
day you take it and doesn't have side effects."

Prelox is sold for GBP35.99 for 60 tablets.

Video:
multivu.prnewswire.com/mnr/prne/pharmanord/42406/

For more information or high resolution images call FREE on 0800-591-756 or email uksales at pharmanord.co.uk