Boots Treat Street Shortlisted for the Retail Week Technology Awards

LONDON, May 3, 2011 - Boots Treat Street has announced it has been short listed for the Retail
Week Technology Awards Internet Technology of the Year award.

Boots Treat Street (www.treatstreet.boots.com/) is a relative
newcomer to the industry, so this nomination is good recognition for it early
on, especially within such a respected community. Winning the award could see
Boots Treat Street gaining a lot of new interest, but just being nominated is
still good recognition for the company.

The Retail Week Technology Awards includes 60 finalists, with some of the
biggest names in retail being included. A panel of expert judges will select
the ultimate winners.

Sharon Dawson, customer experience & marketing manager for Boots
Treat Street commented: "Being nominated for this award is a great
achievement for Boots Treat Street. The Retail Week community is well
respected within the UK, so for Treat Street to be acknowledged is a great
sign of our progress into the market. We believe that Treat Street offers
great value for new and existing customers, who wish to treat themselves
following a purchase online through our website.

"We plan on expanding dramatically in 2011, and increasing our
presence within affiliate communities, so are looking forward to seeing the
results of the awards."

The Internet Technology of the Year award is designed to reward retailers
that best demonstrate a technology implementation which has allowed them to
develop their business or trade better on the internet. The award is
sponsored by Premier Tax Free and other nominees in the category include B&Q
and ChannelAdvisor, Coast and Criteo, Kiddicare, New Look and Accenture and
Notonthehighstreet.com. The winners will be announced on the 14th June 2011
at a ceremony at London's Hilton Hotel.

About Boots Treat Street:

Established in 2010, Boots Treat Street has enabled tens of thousands of
customers to collect Boots Points with every purchase they make online
through the website. Customers shopping through Treat Street collect at least
one point for every GBP1 spent with selected stores.

As part of the Alliance Boots group, Treat Street offers vouchers,
discount codes and products from the high-street's biggest retailers
including Comet, Currys, Apple Store offers (
www.treatstreet.boots.com/info/81340/3343/apple-store/afsrc=1),
electrical discount codes (
www.treatstreet.boots.com/info/81340/3343/apple-store/afsrc=1) and
also online retailers, such as eBay, Lovefilm and Play.com. Customers can
also collect fashion discount codes such as ASOS discount codes, Miss
Selfridge, Laura Ashley, New Look, Monsoon, Topman and Burton.

    PR contact:
    Boots Press Office team
    Lexis PR
    8 Bolsover Street
    London
    W1W 6AB
    +44(0)207-908-6506
    www.treatstreet.boots.com

.