Molton Brown Launches Pettigree Dew Limited Edition Hand DuoBy Molton Brown, PRNE
Tuesday, April 26, 2011
LONDON, April 27, 2011 - Molton Brown is pleased to announce the launch of a limited edition hand
wash and hand lotion. New for spring 2011, Molton Brown's limited edition
pettigree dew hand duo has been inspired by the walled secret gardens of
London, offering the ultimate escapism through its fragrance.
The latest addition to Molton Brown's collection, pettigree dew hand wash
&categoryNavIds=cat0003%3Acat0018&addFacet=9004%3Acat0018) and hand lotion
&categoryNavIds=cat0003%3Acat0019&addFacet=9004%3Acat0019) contains calming
and nourishing qualities designed to rescue dry and overworked hands.
This very British floral fragrance is infused with lentisque oil to give
a burst of freshness, and English pettigree, a rich anti-oxidant, to provide
a tranquil dew-scented aroma.
Through the combination of rosemary extract and the protecting properties
of English pettigree - flavanoids, minerals and saponosides - these unique
hand-care products contain skin-calming properties to cleanse and protect
hands that have been exposed to vigorous elements, whilst leaving woody and
leafy scent on the skin.
While competitors have gone for traditional garden/floral concepts, this
herbaceous scent blends English pettigree, rosemary and aromatic lentisque
twigs, providing a burst of freshness.
Inspired by historic secret walled gardens of London, the lead English
ingredients of pettigree - also known as butcher's broom - and rosemary
reinforce Molton Brown's British heritage. In addition the campaign will
coincide with the Chelsea Flower show (25th - 29th May).
The soft green product colour is inspired by the herbaceous fragrance
found in gardens across the UK. The bold floral graphic, is a contemporary
twist on a traditional concept. Bold red poppies, bluebells and Queen Anne's
Lace sit side-by-side with the exotic Chrysanthemums and Elephant Garlic.
About Molton Brown (www.moltonbrown.co.uk/):
The Molton Brown story began in 1973 when it opened its first emporium on
South Molton Street in London's Mayfair. A groundbreaking hair salon, it was
renowned for its ethical, no-chemical philosophy and total natural hair care
&categoryNavIds=cat0004%3Acat0028&addFacet=9004%3Acat0028) line. Early
products were hand mixed in the salon from herbs and plant extracts; and were
sold in hand-filled glass bottles.
Since its conception, the philosophy remains unchanged. Molton Brown
products are still inspired and created through unexpected combinations of
natural elements and its creativity, to constantly surprise and delight. From
black peppercorns to kaffir lime leaves to Zambian malachite, each exciting
new product fuses natural science with exotic flowers, plants and marine
extracts sourced from around the globe.
The original ideology and sentiment behind Molton Brown's modest
beginnings remains fundamental to the brand offering. Today Molton Brown is
available in more than 70 countries worldwide in their own emporium, spas and
online and in the world's leading luxury hotels and airlines.
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PR Contact: Katie Powell APR communications Victoria House 1a Gertrude Street, London SW10 0JN NW1 7AP +44(0)207-3512227
PR Contact: Katie Powell, APR communications, Victoria House, 1a Gertrude Street, London, SW10 0JN, NW1 7AP, +44(0)207-3512227
Tags: April 27, London, Molton Brown, United Kingdom