Pantene Announces First Shipment of Innovative More Sustainable Bottles Made From Plant-Based Plastic

By Pantene Pro-v, PRNE
Monday, April 25, 2011

CINCINNATI, April 26, 2011 - Pantene announced today it has started producing its new shampoo and
conditioner bottles made primarily from plant-based plastic. This innovative
material, a first for the hair care industry, is made from sugarcane and will
be featured on the Pantene Pro-V Nature Fusion collection. The new bottles
will be initially launching in Western Europe with expansion plans to the
rest of the world over the next 2 years.

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The packaging uses less of the planet's non-renewable resources. It
contains plastic derived from sugarcane, a natural and renewable resource, as
opposed to traditional plastic which is made from petroleum, a non-renewable
material. Sugarcane-derived plastic has significant environmental benefits:
it consumes over 70% less fossil fuels and releases over 170% less greenhouse
gases per ton than traditional petroleum-based plastic.

"Plant-based plastics are part of the future for improving the
sustainability of packaging. Its use results in fewer greenhouse gas
emissions and less consumption of fossil fuels than traditional
petroleum-based plastics," said Anne Johnson, director of GreenBlue's
Sustainable Packaging Coalition. "When a brand like Pantene introduces this
type of technology on a major consumer product line, it represents an
innovation in the marketplace and sends a strong signal that will in turn
encourage further innovations in sustainability for packaging."

The new Pantene Pro-V Nature Fusion sugarcane-based packaging will become
available across several Western European markets and retailers over the
summer and autumn. This will be a seamless transition for consumers as the
formulas will remain unchanged and the new bottle has virtually identical
characteristics to its predecessor and it is as recyclable as before. The
Nature Fusion collection was launched in 2009 and it is sold in all major
markets globally.

"The use of sugarcane-based plastic in our Nature Fusion packaging allows
us to offer the same performance consumers expect from Pantene but in a more
sustainable way," says Hanneke Faber, P&G's Vice President & Brand Franchise
Leader for Global Pantene. "We're thrilled to be the first hair care brand to
use this technology on its packaging but we also recognize sustainability is
a journey and we're fully committed to it. Our goal is to punctuate this
journey with meaningful innovations that make our communities more healthy
and beautiful and we hope others will follow."

By using renewable resources, such as sugarcane-based plastic, Pantene is
supporting P&G's goal of replacing 25% of petroleum-based materials with
sustainably sourced renewable materials by 2020. P&G's long term vision is to
use 100% renewable or recycled materials on all of its products. More
information on P&G's long term environmental sustainability vision can be
found at

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and
help men look, feel and be their best everyday. With 8 billion dollar brands
and products available in nearly 130 countries, P&G's beauty and grooming
products delivered sales of over $27 billion in fiscal year 2009/10, making
it one of the world's largest beauty and grooming companies. P&G Beauty &
Grooming offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs, including Pantene(R), Olay(R), Head
& Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Frederic Fekkai(R),
Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R),
Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R),
SK-II(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance
division that spans from point of market entry consumers to high end luxury
with global brands such as Hugo Boss(R), Lacoste(R), and Christina
Aguilera(R). Please visit for the latest news and in-depth
information about P&G (NYSE: PG) and its brands.

About GreenBlue and the Sustainable Packaging Coalition

GreenBlue is a nonprofit that equips business with the science and
resources to make products more sustainable. Its largest project, the
Sustainable Packaging Coalition, is an industry working group of over 200
companies from across the packaging supply chain dedicated to a more robust
environmental vision of packaging. For more information visit

Randall Chinchilla, P&G, Pantene Global: +1-513-780-7720, chinchilla.r at; or Erin Malec, GreenBlue, +1-434-817-1424 x302, erin.malec at

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