Molton Brown Launches New Body Gel and Body SprayBy Molton Brown, PRNE
Wednesday, April 27, 2011
LONDON, April 28, 2011 - Molton Brown has announced the launch of two new products to its bath,
body and fragrance collection. The two products, Vitalising vitamin AB+C body
hydrating gel and Vitalising vitamin AB+C eau fraîche are a welcome addition
to the brands original AB+C bath foam and shower gel.
Vitalising vitamin AB+C is a highly successful bath and shower product
for Molton Brown. To further capitalise on its much loved fragrance and
engage the existing dedicated AB+C ambassadors, Molton Brown has chosen to
complete the product family, which is anticipated to become a unisex
Molton Brown has chosen to add two new energising products to the much
loved vitalising vitamin AB+C bath and shower gel
just in time for summer; a light body hydrating gel and a refreshing body
The addition of the Vitalising vitamin AB+C body hydrating gel is rich in
vitamin C, known to help combat the skin-damaging effects of airborne
pollutants. It contains anti-oxidant vitamin A, B and C, sunflower seed oil,
orange extract and flower water, and is an alternative to body lotion
as it helps to instantly lock in moisture, providing long-lasting hydration
to the skin. With its non-greasy texture, the gel absorbs into the skin
without leaving a creamy feeling behind. White jojoba beads explode on
contact to help lock in moisture.
The cooling hydrating gel format provides a key point of difference
amongst Molton Brown's traditional lotions and creams and is more accessible
to male customers. Most excitingly, the product has also been clinically
proven to provide instant and long lasting moisturisation.
The Vitalising vitamin AB+C eau fraîche body spray
is a spritz of zesty Mediterranean citrus and green fruits fusion.
The AB+C eau fraîche fragrance perfectly captures the light, refreshing
nature of the product family and is anticipated to be well received,
following feedback from introduction of Molton Brown's heavenly gingerlily
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About Molton Brown:
The Molton Brown (www.moltonbrown.co.uk/) story began in 1973 when
it opened its first emporium on South Molton Street in London's Mayfair. A
groundbreaking hair salon, it was renowned for its totally natural,
no-chemical philosophy and ethical haircare line. Early products were hand
mixed in the salon from herbs and plant extracts; and were sold in
hand-filled glass bottles.
Since its conception, the philosophy remains unchanged. Molton Brown
products are still inspired and created through unexpected combinations of
natural elements and its creativity, to constantly surprise and delight. From
black peppercorns to kaffir lime leaves to Zambian malachite, each exciting
new product fuses natural science with exotic flowers, plants and marine
extracts sourced from around the globe.
The original ideology and sentiment behind Molton Brown's modest
beginnings remains fundamental to the brand offering. Today Molton Brown is
available in more than 70 countries worldwide in their own emporium, spas and
online and in the world's leading luxury hotels and airlines.
PR Contact: Katie Powell APR communications Victoria House 1a Gertrude Street, London SW10 0JN +44(0)207-3512227
Tags: April 28, London, Molton Brown, United Kingdom