Bow Wow! Lassie Come Back!!

CANNES, France - The loveable canine Lassie made its come back in its animated form as DQ Entertainment launched the promotional trailer of Lassie. This property co-developed and being produced by DQE & Classic Media, USA the original rights owners at a global budget of Euro 8.37 million and was green signaled by ABC Australia and ZDF - the German broadcaster for this 52×11′ 3D CGI TV Series. Backed by French broadcaster, the Chairman of Classic Media Eric Ellen Bogen, Nicole Keeb of ZDF, Barbara Uecker of ABC Australia, Natalie Altman, Tapaas Chakravarti Chairman & CEO of DQ Entertainment Group along with co-director Theresa Plummer Andrews launched Lassie in Cannes on 5th October. The Lassie trailer generated a lot of interest amongst the Broadcasters, Licensing and Distribution companies present.

Based on the works of Eric Knight’s ‘Lassie Come Home’. The canine is leaping into the 21st century in a new animated TV series of 52 x 11′ action-adventures for girls & boys, ages 5 to 9.

She’s a collie canine - brave, loyal and super smart and she Speaks!!

Lassie lives in the modern suburbia, taking care of 8-year-old twins Zoe & Joe - plus a whole raft of funny and lovable animal friends. Every one of them has a knack for getting into trouble so Lassie’s got more work on her paws than ever before.

Each episode tells a self-contained story and is a fast paced action adventure providing Values like loyalty, responsibility, valour, sacrifice, perseverance, devotion and love.

Joe & Zoe, their parents, friends, neighbours represent Human World and the Animal World is led by Lassie and features her closest animal friends who talk amongst themselves but never to humans.

Tapaas Chakravarti, Chairman & CEO of DQ Entertainment commented: What makes Lassie’s new adventures fantastic and unique are the two realities in the series and a multilateral approach to story telling ‘The Human World’ and the ‘Animal World’. This endearing canine is guaranteed to win hearts and charm audiences all over again. We are so happy to continue our long-term relationship with Classic Media Group to animate and bring to life Casper and now Lassie! Green light from ZDF Group & acquisition by ABC and with French partners on board Lassie is all set to debut world wide by beginning of summer 2011.

About DQE:

DQE is a leading animation, gaming and entertainment production and global distribution group engaged in production, co-production and original IP development with a workforce of 2,788 and a global client - partner base of over 90 producers, distributors, broadcasters and licensors including Walt Disney Television Animation, Nickelodeon Animation Studios Inc., Electronic Arts, Marvel Comics, American Greetings, NBC-Universal, BBC Group, M6/ France TV/ TF-1 Broadcasting groups from France, ZDF Germany and many more world-wide.

DQ Entertainment Group has produced/co-produced and distributed brands such as Iron Man - the first 3D animated TV series, Twisted Whiskers, Mikido, Casper, Pinky & Perky, second season of Large Family, third season of Mickey Mouse Clubhouse and is now producing properties like Little Prince and Little Nicolas. DQE has a library of over 350 hours of international programs for distribution.

DQE is also developing and producing ‘The Jungle Book’, the 100% home grown global production as a 52 episode animated series and a 60 minute TV feature. The other major co-production partners are ZDF Enterprises and ZDF Broadcasting - Germany, TF1 Group, France and Moonscoop, France. DQE is also developing and producing Lassie which will be a 26 x 22 minute CGI animated series, Toomai-The Elephant Boy which is a live action TV series as well as Indian IPs which are on production like Mysteries of Feluda, and Omkar.

DQE’s production facilities are based in Hyderabad, Mumbai and Kolkata and has international sales representatives in Los Angeles, Paris and Tokyo.

Note

The Company is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offer of its Equity Shares and has filed the DRHP with SEBI. The DRHP is available on the website of SEBI at www.sebi.gov.in and on the website of the BRLM at www.sbicaps.com.

This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Any potential investor should note that investment in equity shares involves a high degree of risk. For further details, potential investors should refer to the DRHP, which has been filed with SEBI including the section titled “Risk Factors”. This press release has been prepared for publication in India and may not be published or distributed in the United States of America and is not an offer or solicitation of an offer for sale of securities in the United States. The Equity Shares of the Company have not been and will not be registered under the U.S. Securities Act of 1933, as amended or any state securities laws in the United States. This announcement does not constitute an offer of securities or sale in any jurisdiction, including the United States, and may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act of 1993.

Media Contact: DQ Entertainment Limited Sumedha Saraogi +91-40-2355-3726/27 or sumedha@dqentertainment.com

Source: DQ Entertainment International

Media Contact: DQ Entertainment Limited, Sumedha Saraogi, +91-40-2355-3726/27 or sumedha at dqentertainment.com