Brand Licensing Europe 2010 Announces Keynote Speaker: Andrew Davenport, Creator of In The Night Garden and Teletubbies

LONDON, July 13, 2010 - Brand Licensing Europe, the Advanstar organised licensing exhibition, is
today proud to announce its 2010 keynote speaker for the 2010 event: Andrew
Davenport, the award-winning creator, writer and composer of the children's
television phenomenon, In The Night Garden, and co-creator and writer of the
global smash television hit, Teletubbies.

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Davenport is a hugely important and influential figure in the licensing
arena globally. The worldwide popularity of In the Night Garden and
Teletubbies - produced by Ragdoll Productions for the BBC - has translated
into massive retail sales for their licensed products, exceeding 2bn pounds
sterling for Teletubbies alone.

Teletubbies pioneered programmes for young children and has now won 17
major awards, has been seen in over 120 countries, with 33 million videos and
DVDs and over 50 million plush toys sold worldwide.

BAFTA-winning In the Night Garden was the fastest growing toy and game
license in its first year, with an amazing 4.4 million plush toy sales to
date. Outside the UK, In the Night Garden has been translated into 19
different languages. In China alone, the DVD quickly became the bestselling
western pre-school property in the market.

Jessica Blue, event director, Brand Licensing Europe 2010: "We are
thrilled that Andrew, as such an influential figure in the industry, is
delivering the keynote speech in what is set to be our biggest and best Brand
Licensing Europe event yet. Andrew is one of the world's leading pre-school
creators who has helped remodel the landscape of children's programming and
its licensing potential."

Joining Davenport at Brand Licensing Europe 2010 will be a host of expert
speakers including John Burns from Halliwells LLP and Greenlight vice
president, David Reeder.

Brand Licensing Europe 2010 will take place over 3 days from 28-30
September 2010 at London's Grand Hall, Olympia.

Notes to editors:

About Brand Licensing Europe:

Brand Licensing Europe 2010 (www.brandlicensing.eu) - taking place
September 28 - 30 at Olympia in London is the only pan-European event
dedicated to licensing and brand extension. Now in its 12th successful year,
Brand Licensing Europe 2009 hosted 180 exhibitors and 4862 retailers,
manufacturers and sales promotion professionals from 58 countries.

About Advanstar Global Licensing Group:

Advanstar Communications Inc. (www.advanstar.com), producer of
Licensing International Expo, Brand Licensing Central & Eastern Europe and
Brand Licensing Europe is a leading worldwide media company providing
integrated marketing solutions for the Fashion, Life Sciences and Powersports
industries. Advanstar serves business professionals and consumers in these
industries with its portfolio of 147 events, 68 publications and directories,
267 electronic products and Web sites, as well as educational and direct
marketing products and services. Market leading brands and a commitment to
delivering innovative, quality products and services enables Advanstar to
"Connect Our Customers With Theirs." Advanstar has approximately 1,000
employees and currently operates from multiple offices in North America and
Europe.

Byron McCaughey, Braben, ble2010 at braben.co.uk, +44-0207-025-8021