Brand Licensing Europe 2010 Announces The Big Interview With the London 2012 Team

By Advanstar, PRNE
Monday, August 23, 2010

Q&A session to give the inside track on commercial, licensing and retail opportunities-

LONDON, August 24, 2010 - Brand Licensing Europe 2010, the licensing exhibition, today announced
that the London 2012 licensing and retail team will feature as The Big
Interview in this year's Licensing Academy. London 2012 Vision - Retail,
Licensing And the Olympic and Paralympic Games - The Story So Far, will be an
exclusive opportunity for licensing industry professionals to hear, in
detail, about the commercial campaigns surrounding the London 2012 Games.

The Big Interview will take place on Wednesday 29th September at 13:00 in
the Licensing Academy and will feature three key members of the London 2012
team: Charlie Wijeratna, director of commercial negotiations, Simon Lilley,
head of licensing and retail and Warren Traeger, licensing manager, toys,
games and souvenirs. It will be hosted by Kevin Roberts, the editorial
director of SportBusiness Group.

The London 2012 team is responsible for building a programme intended to
generate GBP1bn in retail sales in the UK, receive GBP85M of licensing
revenue and create 10,000 products from its official licensees. It will drive
a commercial operation with the ambition of raising over GBP700M from
licensing and sponsorship. The team will be focusing on how licensing will
play a vital role not only in generating revenue but also in raising brand
awareness, creating excitement and engaging future generations in sports,
activity and the spirit of the Olympic and Paralympic Games.

Jessica Blue, event director, Brand Licensing Europe 2010 comments: "Less
than two years from now, London will be at the centre of the world's biggest
sport licensing event. The Big Interview will provide the inside track on
progress to date and also explore the additional licensing, retail and
commercial opportunities to consider as the games approach. The Licensing
Academy has become THE place in Europe to discover the hottest topics and
hear latest developments in the world of licensing."

Charlie Wijeratna, director of commercial negotiations said:

"The London 2012 retail and licensing programmes are now full steam
ahead, with some fantastic companies on board producing and retailing London
2012 merchandise. The enthusiasm shown by the industry so far has been
incredibly encouraging and we look forward to providing an update and
outlining the remaining opportunities at the exhibition."

Kevin Roberts, editorial director of SportBusiness Group adds: "The
London 2012 Olympics will officially kick-off a golden decade of sport in the
UK, with the Ashes in 2013, the Commonwealth Games in 2014, the Rugby World
Cup in 2015 and, fingers crossed, the FIFA World Cup in 2018. Sports
licensing will come of age with London 2012 and its promise as a major
revenue stream will be a case study for years to come."

The Licensing Academy at Brand Licensing Europe 2010 will also play host
to many more esteemed speakers. These include keynote Andrew Davenport, the
award-winning creator, writer and composer of the children's television
phenomenon, In The Night Garden, and co-creator and writer of, Teletubbies,
Greenlight vice president, David Reeder and Planet Retail's global research
director, Bryan Roberts.

All Licensing Academy sessions are free to attend for show visitors who
register in advance for their free show entry badge at Brand Licensing Europe 2010 will take place
over 3 days from 28-30 September 2010 at London's Grand Hall, Olympia.

Notes to editors:

About Brand Licensing Europe:

Brand Licensing Europe 2010 ( - taking place
September 28 - 30 at Olympia in London is the only pan-European event
dedicated to licensing and brand extension. Now in its 12th successful year,
Brand Licensing Europe 2009 hosted 180 exhibitors and 4862 retailers,
manufacturers and sales promotion professionals from 58 countries.

About Advanstar Global Licensing Group:

Advanstar Communications Inc. (, producer of
Licensing International Expo, Brand Licensing Central & Eastern Europe and
Brand Licensing Europe is a leading worldwide media company providing
integrated marketing solutions for the Fashion, Life Sciences and Powersports
industries. Advanstar serves business professionals and consumers in these
industries with its portfolio of 147 events, 68 publications and directories,
267 electronic products and Web sites, as well as educational and direct
marketing products and services. Market leading brands and a commitment to
delivering innovative, quality products and services enables Advanstar to
"Connect Our Customers With Theirs." Advanstar has approximately 1,000
employees and currently operates from multiple offices in North America and

Emma Thomas of Braben,+44-0207-025-8021, emma at, for Advanstar

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