Bridgewater Systems Unveils the ServiceMAX 500

SINGAPORE - New Entry-Level WiMAX System Ensures Rapid, Cost-Effective Service Delivery

Bridgewater Systems (TSX: BWC), the mobile personalization company, today introduced the Bridgewater(R) ServiceMAX 500, a service control and subscriber data management system that enables WiMAX(TM) operators to rapidly and cost effectively launch mobile broadband and Voice over IP services. Bridgewater also announced today that it has been selected by Tatung Infocomm for its mobile WiMAX deployment in Taiwan.

News - The Bridgewater ServiceMAX 500 System provides the connectivity service network (CSN) functionality WiMAX operators need to quickly launch commercial services, manage subscribers, and support prepaid or postpaid billing. It is fully compliant with the WiMAX Network Working Group Stage 3 specification. - The ServiceMAX 500 incorporates the market leading Bridgewater(R) Service Controller (AAA) to securely authorize and authenticate subscribers and performs critical accounting functions. It is anchored by Bridgewater’s Subscriber Data Broker(TM), a sophisticated subscriber data management product that unifies subscriber information including service entitlements, devices, billing profiles, preferences and context, and provides the tools to broker this data to systems and applications. - Optional modules include lawful Intercept support, a regulatory requirement in many countries, the Bridgewater(R) Policy Controller for over-the-air device configuration and service activation, server redundancy, and custom plug-ins to allow for future expansion and service innovation. - This new turnkey system enables operators to: - Rapidly launch commercial services using a pre-integrated software and hardware system that easily scales to meet subscriber growth requirements. - Reduce risk by implementing market leading, widely deployed service control and subscriber data management products that have proven interoperability and integration with leading WiMAX equipment vendors. - Deliver innovative, personalized services including flexible prepaid and postpaid charging models, seamless roaming, and optional support for mobile advertising, casual usage, over-the- air provisioning, location-based services, and other advanced applications.

Quotes

Adlane Fellah, CEO and Founder, Maravedis

“The average WiMAX deployment today serves 15,000 subscribers with many of these deployments in developing markets and areas without fixed broadband services. The Bridgewater ServiceMAX 500 leverages the same field proven service control and subscriber data management technology chosen by over 25 WiMAX operators to meet the requirements of small to medium sized deployments.”

David Sharpley, Senior Vice President, Bridgewater Systems

“WiMAX operators have told us that they need a proven, entry-level integrated system to speed their time to service launch, with a compelling price-point and the scalability to meet their subscriber growth objectives. The Bridgewater ServiceMAX 500 is perfectly packaged to meet key business and network requirements and has optional advanced features for differentiation and service expansion.”

Visit Bridgewater Systems at WiMAX Forum Congress Asia, stand 74, April 28-29, 2009 at Suntec Singapore International Convention and Exhibition Centre. Join Bridgewater’s David Brooks, Managing Director, APAC as he discusses the hidden issues operators need to consider when launching commercial WiMAX services on April 29th at 4:30 PM, Track 1, Main Congress.

Tags / Keywords

Bridgewater Systems, Maravedis, WiMAX, Service Control, AAA, Subscriber Data Management, Subscriber Data Broker, Policy Control, Mobile Personalization

Links

www.bridgewatersystems.com/ServiceMAX-500.aspx

www.bridgewatersystems.com/WiMAX.aspx

www.bridgewatersystems.com/Assets/Downloads/Whitepapers/WiMAXCommercialLaunch.pdf

www.maravedis-bwa.com/

About Bridgewater Systems

Bridgewater Systems, the mobile personalization company, enables service providers to efficiently manage and profit from mobile data services, content and commerce. The company’s market leading mobile personalization portfolio provides a real-time, unified view of subscribers including entitlements, devices, networks, billing profiles, preferences and context. Anchored by Bridgewater’s Subscriber Data Broker(TM), the portfolio of carrier-grade and standards-based products includes the Bridgewater(R) Service Controller (AAA), the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home Subscriber Server (HSS). More than 120 leading service providers including America Movil, Bell Canada, Clearwire, Hutchison Telecom, Iusacell, Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex, Telstra, and Verizon Wireless use Bridgewater’s solutions to rapidly deliver innovative mobile services to over 150 million subscribers. For more information, visit us at www.bridgewatersystems.com.

Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan, Smart Caps, and Subscriber Data Broker are trademarks or registered trademarks of Bridgewater Systems Corporation. All other company, product names and any registered and unregistered trademarks mentioned are used for identification purposes only and remain the exclusive property of their respective owners.

“WiMAX Forum” is a registered trademark of the WiMAX Forum. “WiMAX,” the WiMAX Forum logo, “WiMAX Forum Certified” and the WiMAX Forum Certified logo are trademarks of the WiMAX Forum.

For further information: Joanne Steinberg, Bridgewater Systems, joanne.steinberg@bridgewatersystems.com, +1-613-591-9104 extension 2032; Tony Tan, MS&L Asia Pacific, tony.tan(@sg.mslworldwide.com, Tel: +65-6324-9731

Source: Bridgewater Systems

For further information: Joanne Steinberg, Bridgewater Systems, joanne.steinberg at bridgewatersystems.com, +1-613-591-9104 extension 2032;
Tony Tan, MS&L Asia Pacific, tony.tan( at sg.mslworldwide.com, Tel: +65-6324-9731